Jose Mari H Lanuza
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Jose Mari H Lanuza has a total of 5 co-authors. Here are the top co-authors by number of shared publications:
- Al-Habbyel Yusoph
Bocconi University, Italy
1 shared publication - Fatima Gaw
Northwestern University
1 shared publication - Jon Benedik A. Bunquin
Center for Science Communication Research, School of Journalism and Communication, University of Oregon, Eugene, USA
1 shared publication - Noreen H Sapalo
University of the Philippines Diliman, Philippines
1 shared publication - Samuel I. Cabbuag
Hong Kong Baptist University, Hong Kong
1 shared publication
Latest Publications
- 12 January 2025
- Published by SAGE Publications in New Media & Society
- Vol. 28 (4) , 1686-1709
Covert political campaigning: Mapping the scope, scale, and cost of cross-platform election influence operations
This study investigates gray areas of contemporary political campaigning from a political economy perspective. Using qualitative field and digital methods, computational methods, and economic modeling, it analyzes the scope, scale, and cost of commissioning social media influencers in the 2022 Philippine Elections across Facebook, Twitter, YouTube, and TikTok. The researchers find that there is a high demand for influencers to campaign for candidates, characterized by premium and dynamic incentives under informal and obscure arrangements. We identified 1425 influencer accounts across the four social media platforms that engage in covert political campaigning and categorized them into seven types. The cost of these influencer-led campaigns is estimated to range from USD 27M following a pay-per-post compensation model, to USD 10.9M using a retainer model. This article serves as a model for both election research and election policy by providing a modular framework that addresses knowledge gaps in various country contexts.
- 12 January 2025
- Published by SAGE Publications in New Media & Society
- Vol. 28 (4) , 1686-1709
Covert political campaigning: Mapping the scope, scale, and cost of cross-platform election influence operations
This study investigates gray areas of contemporary political campaigning from a political economy perspective. Using qualitative field and digital methods, computational methods, and economic modeling, it analyzes the scope, scale, and cost of commissioning social media influencers in the 2022 Philippine Elections across Facebook, Twitter, YouTube, and TikTok. The researchers find that there is a high demand for influencers to campaign for candidates, characterized by premium and dynamic incentives under informal and obscure arrangements. We identified 1425 influencer accounts across the four social media platforms that engage in covert political campaigning and categorized them into seven types. The cost of these influencer-led campaigns is estimated to range from USD 27M following a pay-per-post compensation model, to USD 10.9M using a retainer model. This article serves as a model for both election research and election policy by providing a modular framework that addresses knowledge gaps in various country contexts.