Adhi Prasetio

Live stream shopping has become popular alternative to traditional social media marketing, particularly in Indonesia. In this study, we adopted Perceived Value Theory to explore how financial, functional, individual, and social values influence three types of engagement, including affective, cognitive, and behavioral, and how these forms of engagement will shape purchase in live stream shopping environments. This research collects samples of 200 respondents via survey. Partial Least Squares Structural Equation Modeling was used to analysis the data. The output revealed that financial value strongly drives affective and cognitive engagement. Another finding is that functional value significantly influences cognitive and behavioral engagement, while individual and social values enhance users' emotional connections, that translate into direct purchasing behavior. Interestingly, the results suggest that functional benefits may not be sufficient to drive deep engagement or prompt purchasing action. The findings emphasize the need for a balanced value strategy one that effectively addresses both the emotional and practical needs of live stream audiences to foster meaningful engagement and influence purchase intention. Live streamers could emphasize financial and individual values in their contents to gain direct purchase intention. Furthermore, they need to highlight the financial, individual, and social values that could trigger emotional engagement in order to improve the purchase intention for longer term benefit.

Pengabdian ini bertujuan untuk meningkatkan kesadaran keamanan siber bagi pelaku UMKM binaan Yayasan Purba Danarta (YPD) Semarang melalui pelatihan yang difasilitasi oleh dosen Universitas Telkom. Metode pengabdian yang digunakan berupa pelatihan interaktif dengan pendekatan pre-test dan post-test kepada 34 peserta dari berbagai kecamatan di Semarang untuk mengukur peningkatan pengetahuan sebelum dan sesudah pelatihan. Hasil pengabdian menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terhadap konsep dan praktik keamanan siber, dengan nilai rata-rata post-test sebesar 10,18 dibandingkan dengan pre-test sebesar 5,64 (nilai p < 0,05). Simpulan dari pengabdian ini adalah bahwa pelatihan keamanan siber efektif dalam meningkatkan kesadaran dan kesiapan pelaku UMKM dalam menghadapi ancaman siber di era digital. Kata Kunci: Keamanan Siber, Pelatihan, UMKM, Kesadaran, Ancaman Siber

Not all educators have sufficient skills and experience in writing books, especially for young educators who are still in the early stages of their academic careers. To overcome these problems, a training program is needed that can provide an in-depth understanding of effective book writing techniques and strategies as well as assistance in the compilation process. Therefore, this Community Service activity is designed to provide book writing training to more than 60 young educators at the FKIP, University of Bengkulu with methods that include lectures, demonstrations, and Question and Answers sessions. To measure the effectiveness of this activity, we employ Mann-Whitney test procedure. The training proven to have significant improvement effect on the participants score results of their book writing knowledge.

Human factors significantly contribute to breaches in healthcare organizations, such as a lack of awareness regarding cybersecurity threats. This study aims to evaluate the information security behaviors of healthcare workers and identify critical demographic factors that influence them. The demographic factors examined in this study include age, gender, education level, type of profession, and frequently used devices to access health information systems (HIS). Information security behavior evaluated in this study consists of four dimensions: Device Protection, Password Management, Proactive Awareness, and Information Handling. This study employs quantitative methods. Data are collected through an online survey of 209 health workers in Indonesia. The data analysis process consists of two stages. The first stage is comparison group analysis using the Chi-square test to define significant factors in studied security behavior, and the second stage is multivariate analysis, which employs binary logistic regression to determine the most impactful variables. The findings show that, among the five characteristics examined, education level had the most significant effect on the information security behavior of healthcare workers in Indonesia. It underlines the necessity of education in sculpting security practices and awareness in an ever-changing digital world. This study recommends that while developing a security training and awareness program, the education level of healthcare workers should be considered to improve healthcare facilities' security posture and decrease data breach risks. As a result, governments and healthcare managers are encouraged to emphasize training programs as a strategic method of improving information security standards in the business.

The world of transportation is an important part of this modern era, and technology and innovation in improving the performance of the vehicles we use every day can be useful for increasing the value of activities that depend on this aspect of transportation. Indonesia has started a transition in implementing electric vehicles, one of which is electric cars. Currently, Indonesia has 69,763 electric cars operating on Indonesian roads, but this figure is still very small compared to the Indonesian government's target of 2 million electric cars by 2030. The government has also made this implementation easier with the help of VAT discounts for cars. electricity, but it is still not enough to increase the development of electric cars in Indonesia to achieve the target in the next 6 years. This research aims to determine the influence of Perceived Value or can be interpreted as the value perceived by Indonesian consumers which influences the intensity of buying electric cars. The data collection technique is by distributing questionnaires online to as many respondents as 350 respondents across Indonesia, will be processed and analyzed using the (PLS-SEM) or Partial Least Square Structure Equation model. The finding reveal that perceived value has positive effect on purchase intention through consideration of value in benefits and also risk of EV. additionally, Information overload is negatively affecting the result of perceived value toward purchase intention.

This study examines the influence of leadership on factors related to teachers in Islamic boarding schools. Being a multicultural country that boasts harmony and peaceful living, Indonesia supports educational policies related to its citizens’ beliefs in the form of Islamic boarding schools. While harboring a sizeable Muslim population, the Islamic boarding school (IBS) with an exceptional curriculum parallel with Islamic teaching, namely pesantren, is developed and led by Kyai, who has a role like principal in regular schools. As the school’s central figure, Kyai’s leadership will inevitably determine the teaching quality of its students. The current study aimed to understand the association between Kyai’s leadership style and teaching team-related factors, mediated by collaboration and a supportive school culture. Questionnaire data was collected from 85 teachers at an Islamic boarding school in the West Java Province of Indonesia. Hypotheses in the tested model were analyzed using the SEM-PLS method. We found that supportive school culture is not associated with distributive leadership. Distributed leadership lacks the mediating role of school culture, while instructional leadership positively impacts job satisfaction and personal confidence. Furthermore, the data suggests that both teacher cooperation and school culture have a negligible influence on the comprehensive framework. Based on those results, in Islamic Boarding Schools, it is important for Kyai to foster a nurturing school environment and promote collaboration among Asatidz (teachers) in their educational roles; these elements have been shown to significantly correlate with the Asatidz’s sense of job fulfillment and their confidence in their teaching abilities.

Bukalapak's position as the fifth-ranked e-commerce platform suggests a decrease in the number of visitors, which may be attributed to factors such as customer satisfaction. To address this, it is crucial to focus on mobile shopping service quality, customer satisfaction, and customer loyalty to retain and attract more users. This study aims to examine the effect of mobile shopping service quality on customer satisfaction and loyalty among Bukalapak users in Indonesia. The research employed a quantitative approach, utilizing a causal research design. Data was collected through questionnaires distributed to at least 400 respondents who have used or are currently using the Bukalapak. The data was analyzed using Structural Equation Modeling (SEM) in SPSS 29 as well as the AMOS 26 program. The analysis reveals that mobile shopping service quality has a significant and positive effect on customer satisfaction. Furthermore, customer satisfaction significantly affects customer loyalty. However, the effect of mobile shopping service quality on customer loyalty is positive but not significant. Factors such as efficiency, fulfillment, responsiveness, and contact demonstrate a significant and positive relationship with both customer satisfaction and loyalty.

Perkembangan pesat dalam dunia usaha dan pasar global memicu tuntutan akan pemahaman yang mendalam terhadap strategi pemasaran dan branding. Kehadiran potensi sumber daya lokal dan produk unggulan di Desa Pulosari, Kecamatan Pangalengan, membuka peluang besar bagi pertumbuhan ekonomi dan kesejahteraan masyarakatnya. Namun, terbatasnya pengetahuan dan keterampilan dalam pemasaran serta kurangnya upaya branding menjadi kendala utama dalam mengoptimalkan potensi tersebut. Pelatihan strategi pemasaran dan branding yang diselenggarakan untuk Karang Taruna atau pemuda di Desa Pulosari guna memperluas wawasan mereka tentang kebutuhan pasar, mengembangkan rencana pemasaran yang efektif, dan meningkatkan daya saing produk. Diharapkan bahwa melalui pemahaman yang lebih baik mengenai strategi ini, produk-produk lokal mampu menjangkau pasar yang lebih luas, baik di tingkat lokal, regional, maupun global, serta mendorong pertumbuhan ekonomi secara signifikan. Setelah pelatihan, terjadi perkembangan signifikan dalam pemahaman peserta terkait pemasaran digital dan branding. Evaluasi menunjukkan peningkatan yang kuat pada pengetahuan tentang strategi pemasaran digital dan kampanye pemasaran. Ada juga peningkatan dalam memahami fungsi platform digital untuk usaha dan strategi branding. Pelatihan ini pun akan memberikan dampak sosial positif dengan membangun keterampilan komunikasi, kolaborasi, dan inovasi pada pemuda desa, yang diharapkan menjadi agen perubahan dalam pengembangan ekonomi lokal serta memperkuat rasa kebersamaan dan solidaritas di antara anggota Karang Taruna.

Tiket.com merupakan OTA terpopuler kedua di Indonesia setelah Traveloka. Dengan adanya kondisi New Normal karena Covid-19, Tiket.com beserta perusahaan OTA lainnya kembali berlomba untuk menciptakan terobosan terbaru untuk bisa menarik minat konsumen. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat perilaku konsumen terhadap penggunaan layanan website Tiket.com dengan menggunakan model UTAUT 2 yang sudah dimodifikasi. Faktor ini terdiri dari Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Price Value, Habit dan Website Quality serta Age dan Gender sebagai variabel moderator. Penelitian ini menggunakan metode deskriptif untuk menjelaskan persepsi pelanggan terhadap variabel dan meneliti hubungan sebab akibat antara variabel berdasarkan hipotesis di dalam penelitian. Pengumpulan data dilakukan melalui penyebaran kuesioner online melalui Google Form. Jumlah responden berjumlah 400 responden yang berdomisili di Indonesia. Teknik analisis data yang digunakan pada penelitian ini adalah dengan menggunakan Structural Equation Modelling (SEM) dengan software SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa ada enam faktor dalam model Modifikasi UTAUT 2 yang mempengaruhi minat perilaku (Behavioral Intention) dalam penggunaan layanan website Tiket.com. Sedangkan yang berpengaruh positif terhadap Use Behavior ada dua yaitu Behavioral Intention dan Habit. Dalam faktor moderasi, Gender tidak memoderasi pengaruh faktor apapun, sedangkan moderasi Age hanya berpengaruh kepada Price Value terhadap Behavioral Intention saja. Disarankan bahwa Tiket.com harus bisa terus mempertahankan minat pengguna untuk bisa terus menggunakan layanannya dengan mempertimbangkan semua faktor-faktor yang ada dalam UTAUT 2 agar bisa memberikan pelayanan website serta produk berkualitas tinggi