Yusuf Olatunji Habeeb

Purpose: This study investigates the impact of perceived ease of use on mobile shoppers’ inclination to make impulsive purchases in the context of mobile commerce. The authors employ a technology acceptance model to examine how perceived ease of use affects the impulsive tendencies of smartphone users. Additionally, we utilise a motivation orientation framework to understand the moderating effect of utilitarian and hedonic values in the relationship between perceived ease of use and impulsive buying behaviour.Design/methodology/approach: A self-administered online survey was conducted on 427 users of mobile commerce applications. Structural equation modelling was employed through SPSS AMOS 26 to analyse the collected data.Findings: According to the findings, perceived ease of use has a substantial negative connection with impulsive buying behaviour. This inverse relationship is interesting as it shows that user-friendliness alone may not be enough to drive spontaneous buying. However, hedonic and utilitarian values moderated the connection between perceived ease of use and impulsive buying behaviour.Research limitations/implications: The study’s findings will help marketers, policymakers, organisations and academicians comprehend the significance of hedonic and utilitarian values in driving IBB and making rational decisions.Originality/value: This study contributes to the technology acceptance model and motivation orientations by determining the crucial role of utilitarian-hedonic values in triggering impulsive purchases in the mobile commerce sector of a non-tech savvy developing country.

Leadership is crucial to moving society and organizations from one stage to another. Strategic planning is required to sustain the quality of education due to the changing features of students and the construction of many higher educational institutions in Nigeria. However, because higher education is evolving, leaders’ strategic thinking constantly shifts. This study examines the effect of strategic planning on transformational leadership towards attaining the organizational performance of higher education institutions in Nigeria. This study used a sample of 388 staff from 48 state universities in Nigeria. The findings indicate that strategic planning positively influences transformational leadership and organizational performance. Moreover, transformational leadership positively mediates strategic planning and organizational performance. We empirically validate the role of strategic planning in enhancing the performance of higher education institutions. Also, strategic-planning-focused and transformational leadership processes can be critical for facilitating the proper guidelines to improve higher education institutions’ performance.