Adolfo Antenor Jurado Rosas

This research aims to assess university students' perceptions of the corporate reputation of a private university in Trujillo. Utilizing the REPTRACK Model, it explores students' views on the university's services. The study, with a mixed approach and descriptive scope, involved 264 students from Trujillo. Methods included a questionnaire and a Focus Group. Results indicated average ratings in Citizenship, Work, and Integrity (Rs=3.4), while Finance scored lower (Rs=2.99), suggesting economic management issues. However, Innovation scored higher (Rs=3.55), indicating adaptability. The Focus Group identified a medium-low reputation, affected by administrative and academic issues, but noted positives like infrastructure quality and flexible payment options for extracurricular activities. Overall, students' evaluation of the university's reputation is neutral.

The research focuses on identifying and analyzing the current trends in the accounting program at the Private University Antenor Orrego (UPAO) in Piura during the year 2023. It utilizes technological surveillance, a methodology that involves monitoring, analyzing, and evaluating technological and methodological advancements, to collect relevant data in the field of accounting. This approach allows the identification of new trends, opportunities, and challenges in accounting education and practice, adapting to the constant changes in the technological and business environment. Furthermore, the research proposes the redesign of research strategies in accounting. This involves reviewing and updating current research methodologies, incorporating advanced technological tools and innovative approaches to enhance the quality and relevance of accounting research. This aspect is crucial for maintaining the relevance and applicability of accounting education in a rapidly evolving business environment. The theoretical part of the research also addresses the importance of integrating technological surveillance in accounting education, preparing students for the future challenges of the field and equipping them with the necessary skills to navigate and leverage emerging technologies in their professional practices.

Resumen-La presente investigación tiene como objetivo determinar la estrecha relación entre el Marketing Experiencial y la Fidelización del Cliente en el contexto de Irving Grill & Restaurant

The present investigation seeks to know how the image of such a prestigious institution increases when executing corporate social responsibility actions, since today institutions seek to develop in an integral way, complying with adequate criteria to contribute to society. For this, the general objective was considered to determine the relationship of corporate social responsibility in the image of the brand at the Antenor Orrego Private University, 2022, for which a correlational type of investigation was used, with a non-experimental design, considering a finite population. of 26,086 students, and applying the formula of finite populations, a sample of 371 students from the Antenor Orrego Private University was determined, for which the technique was applied to the survey, with the questionnaire instrument, which was validated by 3 expert teachers and reached a Cronbach's alpha reliability level of 0.97. Obtaining for results a Spearman's Rho of 0.767 and a significance level of Sig.<0.01, so the alternate hypothesis could be accepted and the null hypothesis rejected. Likewise, it was obtained as a result that the level of corporate social responsibility is high with an indicator of 66.3%. Therefore, it is concluded that there is a direct and significant relationship between corporate social responsibility and the image of the brand at the Antenor Orrego Private University.