YMYusza Reditya Murti

Yusza Reditya Murti

*This is an algorithmically generated author record based on publicly available information.

Current Organizations / Institutes

The organizations/institutes from the scholar's latest article


Yusza Reditya Murti has a total of 11 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Open Access

    Pengembangan Ekosistem Pelayanan Publik Digital Terpadu di Kelurahan Sukagalih Kabupaten Garut

    by Yusza Reditya Murti, Herry Irawan, Dian Ramadhani

    Digital transformation in public services has emerged as an urgent necessity to enhance operational efficiency and effectiveness across various levels of government. Sukagalih Village, located in Tarogong Kidul District, Garut Regency, with a population of 17,145 residents and 12,000 households, faces complex challenges in public service delivery. The primary issues encompass manual administrative systems that cause operational inefficiencies, challenges in tracking demographic data for social assistance and community empowerment programs, and fragmented regional monographic data that hinders data-driven decision-making. Additional challenges including risks of illegal levies and lack of transparency in public services further reinforce the urgency for digital solution implementation. This research aims to develop an integrated digital public service ecosystem that incorporates administrative service management information systems and geospatial-based analytics dashboards in Sukagalih Village. The system development approach follows the System Development Life Cycle (SDLC) framework with the Scrum methodology, involving village officials participatively throughout each development stage. The system is designed reduce physical office visits, featuring document upload capabilities through digital platforms and analytics dashboards for empowerment program monitoring. The implementation of this digital ecosystem is expected to reduce administrative document processing time, improve the accuracy of regional monographic data with precise geospatial coordinates, minimize illegal levy practices, and enhance transparency and accountability in public services. The research outcomes are projected to serve as a smart village model that can be adopted by other villages or sub-districts in realizing transparent, accountable, and data-driven governance.

  • Open Access

    Pendampingan dan Pelatihan Pengembangan Potensi Diri melalui Keterampilan Komunikasi dan Perencanaan Masa Depan di Yayasan Al Falah At Tirmidzi

    by Farah Alfanur, Yusza Reditya Murti, Salsabila Aisyah Alfaiza

    Effective communication skills and mature future planning are essential competencies for individuals facing educational and professional worlds. However, many students still experience difficulties in developing their self-potential due to inadequate communication skills and limited understanding of future planning. To address these issues, the Training and Mentoring Program for Self-Potential Development Strategies with Communication Skills Techniques and Future Planning was designed to equip students with the necessary skills to become more confident and have clear future direction. This community service program was implemented at Yayasan Al Falah At Tirmidzi Ciganitri using practice-based training methods and intensive mentoring. The main activities included communication skills training, public speaking techniques, self-potential development, and career planning through career roadmap development. The approaches used encompassed interactive methods, simulations, group discussions, and individual mentoring to ensure participants could apply the knowledge gained in real life. The results of this program are expected to improve participants' communication abilities, both in expressing opinions effectively and in public speaking. Additionally, participants are better able to identify their interests and talents and develop more focused educational and future plans. Thus, this program not only provides short-term benefits but also contributes to building participants' independence and readiness in facing future challenges.

  • Open Access

    Examining Students’ Motivation to Continue Using AI-Chatbot for Academic Assignment

    by Puspita Kencana Sari, Ferdhy Ramadan, Yusza Reditya Murti

    This study focuses on the motivations of engaged Indonesian university students who frequently utilize the AI-chatbot to assist them with their academic work. This research modifies Post-Acceptance of Information System Continue model with the ECT (Expectation Confirmation Theory) and TAM (Technology Acceptance Model) to explore constructs to determine what motivates students to continue using the emerging AI-chatbot, namely BING. The findings revealed a positive and substantial correlation between Perceived Information Quality (PEIQ), Confirmation (CON), Perceived Usefulness (PEU), Perceived Enjoyment (PEE), Satisfaction (SAT), and Continue Intention (COI). Confirmation (CON) has a significant impact on how usefulness and enjoyment BING is perceived, which influences Satisfaction and the decision to continue using BING. Confirmation (CON) and Perceived Ease of Use (PEEOU) have no clear correlation with Satisfaction (SAT). Some contributions are discussed in this study, both theoretically and practically.


  • Open Access

    Pengaruh Price, Product Quality, dan Brand Image terhadap Keputusan Pembelian iPhone: Studi Kasus Pengguna iPhone di Kota-Kota Besar

    by Tiara Salsabila Fasya, Maya Ariyanti, Yusza Reditya Murti

    People in Indonesia's major cities can't function without their cellphones in this digital era. Consumers are drawn to Apple's flagship product, the iPhone, due to its sophisticated technology, sleek design, and connected ecosystem. Pricing, product quality, and consumer perception of the brand are the three most important considerations when purchasing an iPhone. This study plans to apply a quantitative technique with a causal intent in a large Indonesian metropolis to evaluate the impact of these three variables on iPhone purchase decisions. We used a non-probability sampling technique to poll 155 respondents. On the obtained data, we performed Structural Equation Modeling Partial Least Square (SEM-PLS) analysis using the SmartPLS version 4.0 program. The results showed that consumers are impacted by price, product quality, and brand image when making purchases, both separately and in combination. The practical advice offered is that in order to boost satisfaction, trust, loyalty, and product attractiveness, organizations should prioritize competitive price, high product quality, and effective brand image management. In order to fully grasp how factors like pricing, product quality, and brand image interact with one another when consumers make purchases, this study theoretically stresses the importance of developing a more all-encompassing model. Using a wider range of methodologies, future studies can take into account more variables.