Current Organizations / Institutes

The organizations/institutes from the scholar's latest article

Previous Organizations / Institutes

The organizations / institutes from the scholar's other articles in the past ten years


Muhammad Asad Ullah has a total of 14 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Open Access

    Behavioral Pathways Linking Hypocritical Leadership to Knowledge Hiding in Healthcare: A Three-Wave Study of Nurses

    by Muhammad Asad Ullah, Mahmoud M. Abdelwahab, Muhammad Muneeb Hassan, Muhammad Ameeq

    Knowledge hiding is a counterproductive workplace behavior that can undermine collaboration, organizational effectiveness, and healthcare quality. This study examined the behavioral mechanisms linking hypocritical leadership to knowledge hiding among nurses by investigating the sequential mediating roles of workplace incivility and workplace cheating behavior. Guided by social learning theory and behavioral integrity theory, a three-wave time-lagged survey was conducted among 299 registered nurses working in a tertiary healthcare hospital in Southern Punjab, Pakistan. Data were analyzed using Hayes’ PROCESS Model 6 to evaluate direct and sequential mediation effects. The findings showed that hypocritical leadership was positively associated with workplace incivility and workplace cheating behavior. The direct association between leaders’ hypocrisy and knowledge hiding was not statistically significant, whereas the indirect effects through workplace incivility and workplace cheating behavior were significant, indicating an indirect-only mediation. This suggests that the association between hypocritical leadership and knowledge hiding is established through intermediate behavioral mechanisms, while the direct effect is not statistically distinguishable from zero in this sample. Furthermore, the sequential mediation pathway from hypocritical leadership through workplace incivility and workplace cheating behavior to knowledge hiding was supported. These findings suggest that leadership hypocrisy is associated with a behavioral environment characterized by incivility and unethical workplace conduct, which in turn is related to employees’ tendency to conceal knowledge. Promoting ethical leadership and respectful workplace interactions may be associated with a lower level of counterproductive workplace behaviors and may support a collaborative knowledge-sharing culture in healthcare organizations.

  • Open Access

    Nurses' social responsibility and health system strengthening for equity in low- and middle-income countries.

    by Muhammad Asad Ullah, Muhammad Ameeq, Khalid Rehman, Sana Kanwal, Muhammad Muneeb Hassan, Alpha Kargbo

    Corporate social responsibility has received substantial attention from researchers in the business and organizational literature. However, this concept is equally desirable in nursing care, as nurses must realize their responsibility towards society in the effective delivery of healthcare services. Employing the concept analysis method of Walker and Avant, 128 journal articles published in the PubMed journal during 2000 to 2025 were selected based on the inclusion criteria. Based on this model, the study proposes a framework for nurses' social responsibility (NSR), especially in the context of developing countries. This framework coins three important dimensions of social responsibility that include NSR towards their profession, community, and patients. Based on the three dimensions of the NSR, this study proposes six major principles that govern this framework. It also presents four strategies for successful implementation of this framework. This framework also outlines certain challenges and mitigation strategies to effectively counter these challenges. Potential outcomes of the proposed framework are discussed, followed by a call for action to nurses, nursing organizations, governments, and the community at large.


  • From Phubbed to Fatigued: How Supervisory Phubbing Undermines Work Engagement in Healthcare, With Self‐Leadership as a Coping Mechanism

    by Khalid Rehman, Muhammad Asad Ullah, Muhammad Ameeq, Muhammad Muneeb Hassan

    Supervisory phubbing is a widespread workplace phenomenon that promotes negative individual and organizational outcomes. This study examined how supervisory phubbing reduces employees' work engagement. It also examines the buffering effect of self‐leadership in supervisory phubbing and employee work engagement relationships in the healthcare sector in Punjab Province. This cross‐sectional study included 384 medical officers, nurses, and paramedic staff working at a tertiary healthcare hospital. Data were collected from respondents using a survey questionnaire that measured supervisor phubbing (nine items), employee work engagement (nine items), and self‐leadership (nine items). Data were analyzed using structural equation modeling (SEM) in SPSS and AMOS (Version 23). Surprisingly, the study's findings demonstrated a significant and positive effect of supervisory phubbing on employee work engagement, which was fostered by self‐leadership. Our analysis also confirmed that self‐leadership moderates the effect of supervisory phubbing on employee work engagement. The implications are presented based on the findings of this study.


  • Open Access

    The Synergy of Entrepreneurial Leadership and Team Diversity: Pathways to Entrepreneurial Success in Pakistan’s SMEs

    by Khalid Rehman, Kah Boon Lim, Sook Fern Yeo, Muhammad Ameeq, Muhammad Asad Ullah

    Small and medium-sized enterprises (SMEs) play a crucial role in fostering economic growth and sustainability, requiring a deliberate emphasis on innovation and applying knowledge to navigate ever-changing markets. This study, grounded in resource-based view (RBV) theory, explores the synergy of entrepreneurial leadership and team diversity, exploring pathways to entrepreneurial success in Pakistan’s SMEs. This study employed a cross-sectional design, utilizing a non-probability convenience sampling approach to survey 350 owners, supervisors, managers, and employees of SMEs in Khyber Pakhtunkhwa, Pakistan. Data were gathered through a survey questionnaire and subsequently analyzed using SPSS and SMART-PLS to validate the measurement model and examine the hypotheses for moderated analysis. The results indicated a significant moderating influence. Entrepreneurial leadership accounted for 15.8% of the variation in entrepreneurial success, while team diversity contributed 8.5%. Moreover, the moderating influence of team diversity substantially affected ES (59.7%), underscoring the pivotal role of team diversity in the interplay between EL and ES. Drawing from RBV theory, this study advances the framework by acknowledging that team diversity is a crucial element that strengthens the connections between EL and ES. This study enhances the existing literature by clarifying the mechanisms by which leadership and diversity collaboratively promote entrepreneurial outcomes. This highlights the necessity for SME leaders and policymakers to utilize team diversity as a strategic asset to improve competitive advantage and ensure sustainable success.


  • Top Cited Papers

    Impact of tourism development upon environmental sustainability: a suggested framework for sustainable ecotourism

    by Qadar Bakhsh Baloch, Syed Naseeb Shah, Nadeem Iqbal, Muhammad Sheeraz, Muhammad Asadullah, Sourath Mahar, Asia Umar Khan

    The empirical research investigated the relationship between tourism development and environmental suitability to propose a framework for sustainable ecotourism. The framework suggested a balance between business and environmental interests in maintaining an ecological system with the moderating help of government support and policy interventions. The study population encompasses tourism stakeholders, including tourists, representatives from local communities, members of civil administration, hoteliers, and tour operators serving the areas. A total of 650 questionnaires were distributed to respondents, along with a brief description of key study variables to develop a better understanding. After verifying the instrument’s reliability and validity, data analysis was conducted via hierarchical regression. The study findings revealed that a substantial number of people perceive socio-economic benefits, including employment and business openings, infrastructure development from tourism development, and growth. However, the state of the natural and environmental capital was found to be gradually degrading. Alongside the social environment, social vulnerability is reported due to the overutilization of land, intrusion from external cultures, and pollution in air and water due to traffic congestion, accumulation of solid waste, sewage, and carbon emissions. The study suggested a model framework for the development of sustained ecotourism, including supportive government policy interventions to ensure effective conservation of environmental and natural resources without compromising the economic viability and social well-beings of the locals. Furthermore, the variables and the constructs researched can be replicated to other destinations to seek valuable inputs for sustainable destination management elsewhere.