Oleksandr Kovbasa
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Oleksandr Kovbasa has a total of 6 co-authors. Here are the top co-authors by number of shared publications:
- Anhelina Halynska
Economics and Management Department, Sumy National Agrarian University, 160 Herasym Kondratieva Street, 40000 Sumy, Ukraine
1 shared publication - Kseniia Bliumska-Danko
Researcher, Networks, Innovation, Territories and Globalization Laboratory, Université Paris-Saclay, France
1 shared publication - Liuba Turchyn
Department of Marketing, Trade and Services, University of West Bohemia, 3-Jižní Předměstí, 30100 Pilsen, Czech Republic
1 shared publication - Olena Nifatova
Laboratory of Bioeconomy and Green Marketing, Sumy National Agrarian University, 40021 Sumy, Ukraine
1 shared publication - Viktoriya Kolodiazhna
Economics and Management Department, Sumy National Agrarian University, 160 Herasym Kondratieva Street, 40000 Sumy, Ukraine
1 shared publication - Yuriy Danko
Laboratory of Bioeconomy and Green Marketing, Sumy National Agrarian University, Sumy, Ukraine, Ukraine
1 shared publication
Latest Publications
- Open Access
From Local Crafts to Market Niches: The Marketing Potential of Artisanal Foods in Ukraine
This study explores the marketing potential of artisanal agri-food products in Ukraine by examining their structural, regional, and consumer dimensions. Amid growing interest in sustainable and locally rooted food systems, the research addresses how artisanal production can evolve from informal crafts to market-recognized value. This study is based on an analysis of official statistical data and an analysis of registered artisanal food producers in specific areas in Ukraine. It emphasizes the role of household-based agriculture in securing raw materials, the impact of cultural–tourism infrastructure on product visibility, and the benefits of self-sufficiency in raw material sourcing for product differentiation. The findings reveal that regions with stronger household production and cultural engagement demonstrate higher activity in the artisanal food sector. This study concludes that artisanal food production offers a viable pathway for regional development, rural resilience, and the strengthening of local food identity.
Open AccessFrom Local Crafts to Market Niches: The Marketing Potential of Artisanal Foods in Ukraine
This study explores the marketing potential of artisanal agri-food products in Ukraine by examining their structural, regional, and consumer dimensions. Amid growing interest in sustainable and locally rooted food systems, the research addresses how artisanal production can evolve from informal crafts to market-recognized value. This study is based on an analysis of official statistical data and an analysis of registered artisanal food producers in specific areas in Ukraine. It emphasizes the role of household-based agriculture in securing raw materials, the impact of cultural–tourism infrastructure on product visibility, and the benefits of self-sufficiency in raw material sourcing for product differentiation. The findings reveal that regions with stronger household production and cultural engagement demonstrate higher activity in the artisanal food sector. This study concludes that artisanal food production offers a viable pathway for regional development, rural resilience, and the strengthening of local food identity.