Mengjuan Zhang

Against the backdrop of the low-altitude economy, with the widespread application of drones in sports scenarios, the driving mechanism of users’ long-term usage intention has become a key issue in technology adoption research. To investigate the critical factors influencing the continuous use of drone products by sports-involved populations, this study builds a factor model for users’ continuous use of drones. It is based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model, integrating the UTAUT2 model and specific user needs in sports scenarios. Both traditional structural equation modeling (SEM) and Bayesian structural equation modeling (BSEM) are employed for empirical testing. Through the analysis of 297 valid questionnaire responses, it is found that the Bayesian approach yields a better fit. Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Safety and Environmental Compatibility all exert significant positive impacts on users’ continuous usage intention, with Effort Expectancy having the most prominent influence. On this basis, service strategies for drone brands are proposed to support product design and service provision. This study preliminarily indicates that Bayesian analysis possesses advantages and potential in this field. Meanwhile, the factor model for users’ long-term drone usage can meet the development needs in sports scenarios, and it has strong feasibility as a design model for users’ long-term drone usage.

With the increasing application of digital interactive installations in museums, their role in enhancing audience engagement and cultural dissemination effectiveness has become prominent. However, ensuring the sustained use of these technologies remains challenging. Based on distributed cognition and perceived value theories, this study investigates key factors influencing users’ continuous usage of digital interactive installations using the Capital Museum in Beijing as a case study. A theoretical model was constructed and empirically validated through Bayesian Structural Equation Modeling (Bayesian-SEM) with 352 valid samples. The findings reveal that perceived ease of use plays a critical direct predictive role in continuous usage intention. Environmental factors and peer interaction indirectly influence user behavior through learner engagement, while user satisfaction serves as a core mediator between perceived ease of use and continuous usage intention. Notably, perceived usefulness and entertainment showed no direct effects, indicating that convenience and social experience outweigh functional benefits in this context. These findings emphasize the importance of optimizing interface design, fostering collaborative environments, and enhancing user satisfaction to promote sustained participation. This study provides practical insights for aligning digital innovation with audience needs in museums, thereby supporting the sustainable integration of technology in cultural heritage education and preservation.