Sabeen Javaid

This paper examines a number of features of online retailing and e-commerce, with a special focus on important topics including consumer behavior, multichannel marketing, and customer relationship management (CRM). According to existing research, online sales have several advantages for businesses, especially those with physical locations, such as better inventory control and increased profitability. The difficulties of integrating offline and online channels, maintaining consumer loyalty, and competing globally are all deeply analyzed. Small-business-specific CRM methods and innovative algorithms show improvements in client happiness and targeting. The study shows how e-commerce adoption and client loyalty are shaped by cultural variables, trust, and personalization. By covering the gaps in research on growing and regional markets, this review offers thorough insights into how online shopping is changing and how these changes affect retail tactics.

The term heart disease refers to a wide range of conditions that impact the heart and blood vessels. It continues to be a major global cause of morbidity and mortality. The narrowing or blockage of blood vessels, which can result in major medical events like heart attacks, angina (chest pain) or strokes, is a common issue linked to heart disease. In order to lower the risk of serious complications and facilitate prompt medical intervention, early diagnosis and prediction are essential. This study developed predictive models that can precisely identify people at risk by applying a variety of machine learning algorithms to a structured dataset on heart disease. Blood pressure, cholesterol, age, gender, and other health-related indicators are among the 13 essential characteristics that make up the dataset. Numerous machine learning models such as Naïve Bayes, K-Nearest Neighbors (KNN), Support Vector Machine (SVM), Decision Tree, Random Forest, and others were trained using these features. Using the RapidMiner platform, which offered a visual environment for data preprocessing, model training, and performance analysis, all models were created and assessed. The best-performing model was the Naïve Bayes classifier which achieved an impressive accuracy rate of 90% after extensive testing and comparison of performance metrics like accuracy precision and recall. This outcome shows how well the model can predict heart disease in actual clinical settings. By supporting individualized health recommendations, enabling early diagnosis, and facilitating timely treatment, the effective application of such models can significantly benefit patients and healthcare professionals. Furthermore, heart disease incidence can be considerably decreased by identifying and addressing modifiable risk factors such as high blood pressure, elevated cholesterol, smoking, diabetes, and physical inactivity. In summary, machine learning has the potential to improve the identification and treatment of heart-related disorders. This study highlights the value of data-driven methods in healthcare and indicates that incorporating predictive models into standard medical procedures may enhance patient outcomes, lower healthcare expenses, and improve public health administration.

Poor-quality milk and the use of chemicals in it can lead to serious health problems, including various diseases and, in some cases, even death for those who consume it. In our society, using such products or contaminated milk that contains chemicals or is of bad quality, often with water or other adulterants, is very common. Based on previous research and existing models, we have improved the process to better and more accurately predict milk quality by using a voting system. This system uses four different algorithms: KNN (K Nearest Neighbour), Naïve Bayes, Random Forest, and Decision Tree. We applied these models to a dataset with almost 1000 samples. To enhance performance, we used brute-force feature selection and a voting process to make accurate decisions. All these procedures were implemented in RapidMiner Studio, resulting in an overall accuracy of 99.69%.

The study investigates the use of powerful machine learning approaches to the real-time detection of phishing URLs, addressing a critical cybersecurity concern. The dataset we utilized in this research work was collected from the University of California Irvine (UCI) Machine Learning Repository. It has 235,795 instances with fifty-four distinct parameters. The label class is of binomial type and has only two target classes. We used a range of complex algorithms, including k-nearest neighbor, naive Bayes, decision trees, random forests, and random tree, to assess the discriminative characteristics retrieved from URLs. The random forest classifier beat the other classifiers, reaching the greatest accuracy of 99.99%. The study demonstrates that these models achieve superior accuracy in identifying phishing attempts, significantly outperforming traditional detection methodologies. The findings underscore the potential of machine learning to provide a scalable, efficient, and robust solution for real-time phishing detection. Implementing these innovative platforms to existing security solutions is going to play a critical role in sustaining the protective line against continuously evolving and persistent phishing schemes.

The main purpose of this research paper is to assess the prevalence, diagnosis, and management of common cattle diseases in different countries, including Jordan, Pakistan, Uganda, Korea, Bangladesh, and Europe. Our dataset includes 163 cases and 123 detailed symptoms; this research identifies patterns of symptoms with great accuracy. The accuracy of the dataset is 98%. The main diseases in cattle include digestive disorders, osteodystrophy, tick-borne diseases, and lumpy skin disease. Two types of tools were used: innovative diagnostic tools, like fuzzy logic models, and a diagnostic decision support tool (DDST). This tool performs disease detection and management. The findings demonstrate the importance of accurate diagnosis in vaccination programs and biosecurity measures in order to adequately measure economic losses and improve livestock health.

Stroke is a major global cause of death and disability, and improving outcomes requires early prediction. Although class imbalance in datasets causes biased predictions and inferior classification accuracy, machine learning (ML) techniques have shown potential in stroke prediction. We used the Synthetic Minority Oversampling Technique (SMOTE) to balance datasets and lessen bias in order to address these problems. Furthermore, we suggested a method that combines a linear discriminant analysis (LDA) model for classification with an autoencoder for feature extraction. A grid search approach was used to optimize the hyperparameters of the LDA model. We used criteria like accuracy, sensitivity, specificity, AUC (area under the curve), and ROC (Receiver Operating Characteristic) to guarantee a strong evaluation. With 98.51% sensitivity, 97.56% specificity, 99.24% accuracy, and 98.00% balanced accuracy, our model demonstrated remarkable performance, indicating its potential to improve stroke prediction and aid in clinical decision-making.