Robin Jindal
Research Interests
Robin Jindal has a total of 2 co-authors. Here are the top co-authors by number of shared publications:
- R Ragendu1 shared publication
- Rubal Kanozia
Interventions Design and Effects Lab (IDEL), Department of Mass Communication and Media Studies, School of Information and Communication Studies, Central University of Punjab, Bathinda, India
1 shared publication
Latest Publications
- 8 December 2025
- Published by Taylor & Francis
- p. 258-277
Mobilizing Communities
This chapter showcases the creative use of social media by government and non-governmental organizations to mobilize the community during COVID-19 pandemic in India. The authors highlight how the social media was used to disseminate information, provide COVID-19 relief assistance, inspire appropriate social behaviors, and enhance community engagement through motivational campaigns in the face of vaccine hesitancy. Through a qualitative analysis of Indian news reports, viral posts among Indian social media users, and reflections among 15 Indian social media users, this study reveals how the use of social media created meanings guiding social mobilization to combat the COVID-19 crisis in spite of it being a major source of misinformation and disinformation. Overall, this chapter underscores the value of social media in engendering action through empowering individuals, organizations, and administrations to combat health crises through community-driven collaborative efforts.
- 8 December 2025
- Published by Taylor & Francis
- p. 258-277
Mobilizing Communities
This chapter showcases the creative use of social media by government and non-governmental organizations to mobilize the community during COVID-19 pandemic in India. The authors highlight how the social media was used to disseminate information, provide COVID-19 relief assistance, inspire appropriate social behaviors, and enhance community engagement through motivational campaigns in the face of vaccine hesitancy. Through a qualitative analysis of Indian news reports, viral posts among Indian social media users, and reflections among 15 Indian social media users, this study reveals how the use of social media created meanings guiding social mobilization to combat the COVID-19 crisis in spite of it being a major source of misinformation and disinformation. Overall, this chapter underscores the value of social media in engendering action through empowering individuals, organizations, and administrations to combat health crises through community-driven collaborative efforts.