Franklin Dzormeku Dacosta

This study examined revenue management practices, their effectiveness in optimizing revenue streams, the impact of emerging technologies, and the challenges faced by hotels in the Cape Coast Metropolis. Through qualitative interviews with ten hotel managers, key insights were uncovered regarding dynamic pricing, inventory control, market segmentation, and targeted promotions. For instance, hotels adjust room rates based on real-time demand, increasing prices during peak seasons and offering discounts in low-demand periods. Targeted promotions, such as corporate travel packages and repeat guest discounts, were also common strategies to enhance customer retention. Despite these strategies, challenges persist, including fluctuating market demand, ensuring rate parity across distribution channels, and internal limitations such as inadequate staff training and resource constraints. Managers reported difficulties in maintaining consistent pricing across online travel agencies (OTAs) and direct booking platforms, which sometimes led to booking leakages and customer dissatisfaction. Additionally, balancing revenue optimization with guest satisfaction remained a key concern. The integration of emerging technologies, such as AI-driven pricing models, predictive analytics, and automated revenue management systems, has provided hotels with a competitive edge. Some hotels have adopted AI-powered forecasting tools to predict demand, enabling optimal pricing decisions, while others utilize automated revenue management software to dynamically adjust inventory distribution. The study recommends that hotels invest in sophisticated revenue management software and advanced analytics tools to improve forecasting accuracy. Continuous staff training in data interpretation, market research, and AI applications should also be prioritized to enhance decision-making and optimize revenue management strategies.

This study investigates how beach development in Cape Coast, Ghana, shapes both local economic outcomes and coastal environmental conditions. Anchored in sustainable tourism development theory, the study evaluates the extent to which tourism-driven coastal transformations balance economic growth, environmental protection, and community benefits. A qualitative exploratory design was used, with purposive sampling applied to select thirty-two respondents, including managers, employees, and city officials. Data were gathered through in-depth interviews complemented by field observations. The findings indicate that beach development has generated meaningful economic benefits, particularly through employment creation and increased demand for local goods and services. Environmentally, several operators have adopted sustainable practices such as replanting coconut trees, introducing energy-efficient lighting, reducing single-use plastics, and integrating natural ventilation into facility design. These efforts have contributed to cleaner beach environments and improved visitor experiences. Nonetheless, substantial challenges remain. Financial limitations undermine consistent infrastructure upgrades and environmental management, while inadequate sanitation and waste collection systems contribute to persistent littering along the coastline. Weak regulatory enforcement by the Cape Coast Metropolitan Assembly further allows irregular development and poor waste disposal to persist. The study concludes that, although beach development is contributing positively to both economic and environmental conditions, its long-term sustainability depends on strengthened financial investment, improved waste management systems, and more consistent enforcement of coastal regulations. The insights generated may inform broader efforts to promote environmentally responsible coastal tourism in similar African settings.