Emrus Sihombing
Emrus Sihombing has a total of 2 co-authors. Here are the top co-authors by number of shared publications:
- John Tampil Purba
Universitas Pelita Harapan
2 shared publications - Sidik Budiono
Universitas Pelita Harapan
2 shared publications
Latest Publications
- Open Access
- 20 April 2023
- Published by IEOM Society International
- Vol. 12 (4)
Commucations of E-Wom, Food Quality, Price Fairness, Perceived Value, Consumer Satisfaction, toward Return Visits of Organic Food Restaurants
During the pandemic Covid_19, the dynamic competition between restaurants is getting more challenging, and the dynamics of life in society. In order to survive, it is necessary to pay attention to food quality, price, perceived value, customer satisfaction, return visits, and the provision of EWOM, taking into account the things above to make a restaurant thrive. Those variables will be analyzed, and we want to know how far the restaurant performs its strategy. This study consumes more than six months, from the end of November 2021 until April 2022. In this study, eight hypotheses have tested, of which six were supported and met the criteria, and two were not supported and did not meet the criteria. From hundreds of questionnaires distributed, only 303 respondents could process them. The variables used in the research impact each other, which will be discussed in detail. From these findings, the authors also make recommendations on how to increase the profit of selling organic food restaurants in their outlets. Thus, it is hoped that with this research, the owner's thinking will be open about organic food that is healthy and reasonable from non-organic food in Indonesia.
- 20 April 2023
- Published by IEOM Society International
- Vol. 12 (4)
Open AccessCommucations of E-Wom, Food Quality, Price Fairness, Perceived Value, Consumer Satisfaction, toward Return Visits of Organic Food Restaurants
During the pandemic Covid_19, the dynamic competition between restaurants is getting more challenging, and the dynamics of life in society. In order to survive, it is necessary to pay attention to food quality, price, perceived value, customer satisfaction, return visits, and the provision of EWOM, taking into account the things above to make a restaurant thrive. Those variables will be analyzed, and we want to know how far the restaurant performs its strategy. This study consumes more than six months, from the end of November 2021 until April 2022. In this study, eight hypotheses have tested, of which six were supported and met the criteria, and two were not supported and did not meet the criteria. From hundreds of questionnaires distributed, only 303 respondents could process them. The variables used in the research impact each other, which will be discussed in detail. From these findings, the authors also make recommendations on how to increase the profit of selling organic food restaurants in their outlets. Thus, it is hoped that with this research, the owner's thinking will be open about organic food that is healthy and reasonable from non-organic food in Indonesia.
- Open Access
- 20 April 2023
- Published by IEOM Society International
- Vol. 12 (4)
Managing Customers’ Purchase Intention in Fashion Branded: Experience from Indonesia
This paper aim to analyze and examine how country of origin and perceived quality affecting the purchase intention of H&M products in Indonesia. This research uses a quantitative approach with convenience sampling method. In this research, the population are people who live in any city in Indonesia with age range of 17 years old and above as H&M product users. Samples taken randomly as many as 192 respondents with non-probability sampling techniques using online questionnaires with Likerts scale with one to five scale. Authors use software STATA for validity test, reliability test, and regression model. The result from this study shows that country of origin, and perceived quality have a positive effect towards purchase intention. Authors suggest that instilling a perception to customers regarding the country of origin is the key to compete, therefore maintaining the quality of the product is a must for multinational companies.
- 20 April 2023
- Published by IEOM Society International
- Vol. 12 (4)
Open AccessManaging Customers’ Purchase Intention in Fashion Branded: Experience from Indonesia
This paper aim to analyze and examine how country of origin and perceived quality affecting the purchase intention of H&M products in Indonesia. This research uses a quantitative approach with convenience sampling method. In this research, the population are people who live in any city in Indonesia with age range of 17 years old and above as H&M product users. Samples taken randomly as many as 192 respondents with non-probability sampling techniques using online questionnaires with Likerts scale with one to five scale. Authors use software STATA for validity test, reliability test, and regression model. The result from this study shows that country of origin, and perceived quality have a positive effect towards purchase intention. Authors suggest that instilling a perception to customers regarding the country of origin is the key to compete, therefore maintaining the quality of the product is a must for multinational companies.