Yunxia Gao
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Yunxia Gao has a total of 4 co-authors. Here are the top co-authors by number of shared publications:
- Jingjun Cheng
Lanping County Forestry and Grassland Bureau of Yunnan Province, Nujiang 671400, China
1 shared publication - Linxin Duan
School of Economics and Management, Southwest Forestry University, Kunming 650224, China
1 shared publication - Ya Li
School of Economics and Management, Southwest Forestry University, Kunming 650224, China
1 shared publication - Yongqin Liu
School of Economics and Management, Southwest Forestry University, Kunming 650224, China
1 shared publication
Latest Publications
- Open Access
Determinants of Local Communities’ Willingness to Engage in the Non-Timber Forest Products Industry near Nature Reserves: Evidence from China
Nature reserves are among the regions with the richest forest and grass resources. They face dual pressures of protection and development. The non-timber forest products (NTFPs) industry combines ecological protection with economic development. This unique function provides a key solution to this contradiction. Drawing on the Theory of Planned Behavior (TPB), this study employs a structural equation model (SEM). We collected survey data from 361 farmers. These farmers live in communities surrounding Yunling Provincial Nature Reserve. We empirically examine how behavioral attitude, subjective norm, and perceived behavioral control influence their willingness to participate in the non-timber forest products (NTFPs) industry. The results show that subjective norm and perceived behavioral control significantly enhance participation willingness. Subjective norm emerges as the strongest predictor. In contrast, behavioral attitude has no significant effect. This suggests that external social pressure and perceived self-capability outweigh simple benefit expectations in shaping willingness. Accordingly, we recommend three measures. First, strengthen external support to translate attitudes into actual willingness. Second, leverage social networks to amplify subjective norms. Third, enhance farmers’ endogenous capacity to consolidate their participation base. These measures can foster a win–win outcome for ecological protection and community income growth.
Open AccessDeterminants of Local Communities’ Willingness to Engage in the Non-Timber Forest Products Industry near Nature Reserves: Evidence from China
Nature reserves are among the regions with the richest forest and grass resources. They face dual pressures of protection and development. The non-timber forest products (NTFPs) industry combines ecological protection with economic development. This unique function provides a key solution to this contradiction. Drawing on the Theory of Planned Behavior (TPB), this study employs a structural equation model (SEM). We collected survey data from 361 farmers. These farmers live in communities surrounding Yunling Provincial Nature Reserve. We empirically examine how behavioral attitude, subjective norm, and perceived behavioral control influence their willingness to participate in the non-timber forest products (NTFPs) industry. The results show that subjective norm and perceived behavioral control significantly enhance participation willingness. Subjective norm emerges as the strongest predictor. In contrast, behavioral attitude has no significant effect. This suggests that external social pressure and perceived self-capability outweigh simple benefit expectations in shaping willingness. Accordingly, we recommend three measures. First, strengthen external support to translate attitudes into actual willingness. Second, leverage social networks to amplify subjective norms. Third, enhance farmers’ endogenous capacity to consolidate their participation base. These measures can foster a win–win outcome for ecological protection and community income growth.