Abstract
This article aims to analyze the structure of social representations held by facilitators regarding expectations for a training program designed for oral health managers within the Unified Health System (SUS). This is a descriptive, exploratory study utilizing both quantitative and qualitative data; data collection was conducted via a structured form employing the free word association technique, allowing for the identification of the constituent elements of the participants’ social representations. Data was processed using EVOC 2000 software, which organizes terms based on frequency and mean order of evocation, enabling the construction of a four-quadrant matrix and the identification of the social representation’s central core and peripheral systems. The results revealed that facilitators primarily associate the training with learning and professional development, complemented by dimensions such as experience sharing, practice, and growth. The analysis showed that the program was perceived as a space for technical strengthening and collective construction, reaffirming the potential of health education to enhance oral health management and care. It is concluded, therefore, that the initiative served as a venue for professional development capable of informing permanent education policies.