PLS-SEM bias: traditional vs consistent

This publication has 46 references indexed in Scilit:

• Using partial least squares in operations management research: A practical guideline and summary of past research
  Journal of Operations Management, 2012
• The diffusion of mobile data services and applications: Exploring the role of habit and its antecedents
  Telecommunications Policy, 2012
• Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers’ mobile viral marketing attitude, intent and behavior
  Journal of Targeting, Measurement and Analysis for Marketing, 2011
• PLS-SEM: Indeed a Silver Bullet
  Journal of Marketing Theory and Practice, 2011
• The impact of electronic word‐of‐mouth
  Internet Research, 2008
• Technology Acceptance Model 3 and a Research Agenda on Interventions
  Decision Sciences, 2008
• Cognitive dissonance as a relevant construct throughout the decision-making and consumption process - an empirical investigation related to a package tour
  Journal of Customer Behaviour, 2007
• Past progress and future directions in conceptualizing customer perceived value
  International Journal of Service Industry Management, 2005
• A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
  Journal of Consumer Research, 2003
• Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
  MIS Quarterly, 1989