Building sustainable influencer partnerships within the creator economy
Authors:
- Subhajit PahariSPSubhajit Pahari
- Gary MortimerGMGary Mortimer
- Ciro TroiseCTCiro Troise
- Stefano BrescianiSBStefano Bresciani
- 22 September 2026
- journal article
- Published by Elsevier in Journal of Retailing and Consumer Services
- Vol. 95
Abstract
No abstract availableThis publication has 56 references indexed in Scilit:
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