Circularity and sustainability initiatives in agri-food markets in Merida, Yucatán: a view from the producers

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Abstract
The COVID-19 pandemic has intensified socioeconomic disparities and food insecurity, leading to rising prices, product shortages, and reduced food quality. This study examines sustainable agri-food producers in Mérida, Yucatán, and their challenges in adopting circular economy practices. Through qualitative interviews with institutional directors and surveys of 32 producers from SlowFood Mérida and Círculo 47 markets, the research identifies significant adoption of the 5Rs (Reduce, Reuse, Recycle, Redesign, Revalue) in production and sales processes. However, limited funding and low consumer awareness hinder further progress. To address these barriers, the study recommends awareness campaigns, financial support, and streamlined supply chains to promote sustainability and economic resilience. These strategies aim to strengthen local agri-food systems, aligning profitability with environmental responsibility. JEL Codes: L1, L66, Q56. Received: 01/11/2024. Accepted: 09/05/2025. Published: 20/09/2025.