A Study on the Effects of Sales Promotion on Consumer Involvement and Purchase Intention in Tourism Industry
Open Access
- 25 November 2017
- journal article
- Published by Modestum Ltd in EURASIA Journal of Mathematics, Science and Technology Education
- Vol. 13 (12) , 8323-8330
Abstract
Sales Promotion has been the routine marketing of businesses appealing consumers to making orders and increasing media exposure in recent years. Sales Promotion is a tactic for the sales of goods with price or non-price discounts. There are various sales promotions in the market, but not all of...Keywords
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