ACAngela Ya-Ping Chang
Angela Ya-Ping Chang
*This is an algorithmically generated author record based on publicly available information.
Research Subjects
Research Interests
Latest Publications
- Open Access
- 25 November 2017
- Published by Modestum Ltd in EURASIA Journal of Mathematics, Science and Technology Education
- Vol. 13 (12) , 8323-8330
A Study on the Effects of Sales Promotion on Consumer Involvement and Purchase Intention in Tourism Industry
Sales Promotion has been the routine marketing of businesses appealing consumers to making orders and increasing media exposure in recent years. Sales Promotion is a tactic for the sales of goods with price or non-price discounts. There are various sales promotions in the market, but not all of...
- 25 November 2017
- Published by Modestum Ltd in EURASIA Journal of Mathematics, Science and Technology Education
- Vol. 13 (12) , 8323-8330
Open AccessA Study on the Effects of Sales Promotion on Consumer Involvement and Purchase Intention in Tourism Industry
Sales Promotion has been the routine marketing of businesses appealing consumers to making orders and increasing media exposure in recent years. Sales Promotion is a tactic for the sales of goods with price or non-price discounts. There are various sales promotions in the market, but not all of...