Environmentally Friendly Innovations, Organizational Behavior, and Culture

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Abstract
This study conducts a bibliometric analysis to explore the impact of environmentally friendly innovations on organizational behavior and culture. Utilizing data from the Web of Science, a total of 1,268 publications were analyzed to examine trends, citations, author networks, and keyword usage. Key findings reveal that the most cited authors include Rupert J. Baumgartner and Ayham A. M. Jaaron, while the top countries in citations are the United States, China, and the United Kingdom. The most frequently used keywords are “sustainability,” “organizational culture,” and “sustainable development.” Additionally, the analysis indicates a steady increase in relevant studies, with 2023 showing the highest number of publications. The study highlights the importance of these innovations in shaping organizational dynamics and emphasizes the need for organizations to adapt sustainability strategies based on these insights. Overall, the research provides a comprehensive understanding of the existing literature, guiding future investigations and practices in this field.

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