Sponsorship-linked marketing: research surpluses and shortages
- 18 May 2019
- journal article
- review article
- Published by Springer Nature in Journal of the Academy of Marketing Science
- Vol. 48 (4) , 607-629
Abstract
No abstract availableKeywords
This publication has 178 references indexed in Scilit:
- Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement PortfolioPsychology & Marketing, 2013
- Examining the Influence of the Individual in Arts Sponsorship DecisionsJournal of Nonprofit & Public Sector Marketing, 2013
- Change in a Sponsorship Alliance and the Communication Implications of Spontaneous RecoveryJournal of Advertising, 2012
- Gambling on sport sponsorship: A conceptual framework for research and regulatory reviewSport Management Review, 2011
- Explaining and Articulating the Fit Construct in SponsorshipJournal of Advertising, 2011
- Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCARSport Management Review, 2011
- Framing ambush marketing as a legal issue: An Olympic perspectiveSport Management Review, 2011
- Fortuitous Brand Image TransferJournal of Advertising, 2010
- Sponsoring the Beijing Olympic GamesAsia Pacific Journal of Marketing and Logistics, 2010
- SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOXJournal of Advertising, 2005