The effects of fatigue on judgments of interproduct similarity
Authors:
- Michael D. JohnsonMJMichael D. Johnson
- Donald R. LehmannDLDonald R. Lehmann
- Daniel R. HorneDHDaniel R. Horne
- 1 August 1990
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 7 (1) , 35-43
Abstract
No abstract availableKeywords
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