Recovering and profiling the true segmentation structure in markets: an empirical investigation
Authors:
- Rick L AndrewsRARick L Andrews
- Imran S CurrimICImran S Currim
- 1 June 2003
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 20 (2) , 177-192
Abstract
No abstract availableKeywords
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