Personality Variables and Cigarette Brand Choice
Author:
Open Access
- 1 August 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (3) , 298-304
Abstract
An analysis of smoker personality traits and brand preferences identifies relationships of significant magnitude and logical direction and highlights the crucial role of moderator variables.Keywords
This publication has 6 references indexed in Scilit:
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