Transitioning from product to service-led growth in manufacturing firms: Emergent challenges in selecting and managing the industrial sales force
Authors:
- Wolfgang UlagaWUWolfgang Ulaga
- James M. LovelandJLJames M. Loveland
Top Cited Papers
- 1 January 2014
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 43 (1) , 113-125
Abstract
No abstract availableThis publication has 63 references indexed in Scilit:
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