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Correction to: Brand actions and financial consequences: a review of key findings and directions for future research
Home
Publications
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research
Authors:
VS
Vanitha Swaminathan
Vanitha Swaminathan
SG
Sayan Gupta
Sayan Gupta
KK
Kevin Lane Keller
Kevin Lane Keller
DL
Donald Lehmann
Donald Lehmann
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Google Scholar
26 May 2022
journal article
correction
Published by
Springer Nature
in
Journal of the Academy of Marketing Science
Vol. 50
(4)
,
665
DOI:
10.1007/s11747-022-00880-9
Abstract
No abstract available
Cited
Cited by 4 articles
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