The impact of customer experience on brand equity in a business-to-business services setting
Authors:
- Galina BiedenbachGBGalina Biedenbach
- Agneta MarellAMAgneta Marell
- 18 December 2009
- journal article
- Published by Springer Nature in Journal of Brand Management
- Vol. 17 (6) , 446-458
Abstract
No abstract availableKeywords
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