GBGalina Biedenbach
Galina Biedenbach
*This is an algorithmically generated author record based on publicly available information.
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Research Interests
Galina Biedenbach has a total of 1 co-authors. Here are the top co-authors by number of shared publications:
Agneta Marell
1 shared publication
Latest Publications
- 6 January 2012
- Published by Springer Nature in Journal of Brand Management
- Vol. 19 (8) , 688-701
Brand equity in the business-to-business context: Examining the structural composition
- 6 January 2012
- Published by Springer Nature in Journal of Brand Management
- Vol. 19 (8) , 688-701
Brand equity in the business-to-business context: Examining the structural composition
- 18 December 2009
- Published by Springer Nature in Journal of Brand Management
- Vol. 17 (6) , 446-458
The impact of customer experience on brand equity in a business-to-business services setting
- 18 December 2009
- Published by Springer Nature in Journal of Brand Management
- Vol. 17 (6) , 446-458
The impact of customer experience on brand equity in a business-to-business services setting