Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities
Authors:
- Giuseppe PedelientoGPGiuseppe Pedeliento
- Daniela AndreiniDADaniela Andreini
- Cleopatra VeloutsouCVCleopatra Veloutsou
- 1 October 2020
- journal article
- research article
- Published by Elsevier in Journal of Business Research
- Vol. 119, 481-494
Abstract
No abstract availableKeywords
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