Quality evaluation of health answers in social Q&A: Socio‐emotional support and evaluation criteria

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Abstract
The quality of health information shared in the context of social and emotional support is of critical concern, but little is known about the quality of health information in community contexts and about socio‐emotional factors that impact evaluation of the quality of health information. This poster reports on a study of the quality of health answers in social Q&A sites, focusing on the socio‐emotional reactions of and evaluation criteria discussed by three groups of evaluators: librarians, nurses, and site users. Forty participants from each group evaluated 10 answers each drawn from the Health categories of Yahoo! Answers. Results from qualitative analysis of responses to open‐ended questions identified five common expressed emotions: fear or concern, confidence (or lack thereof), surprise, trust, and empathy. Five evaluation criteria and indicators were also identified: sources, subjectivity, style, completeness, and accuracy. Our results illuminate key differences in social and emotional factors across the three groups and the need for appropriate balance in educational efforts for evaluation of and the provision of health information.

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