Factors Affecting Online Advertising Recall: A Study of Students
Authors:
- 1 September 2003
- journal article
- Published by Taylor & Francis in Journal of Advertising Research
- Vol. 43 (3)
Abstract
No abstract availableThis publication has 46 references indexed in Scilit:
- Breed better banners: Design automation through on-line interactionJournal of Interactive Marketing, 2002
- Banner advertising: Measuring effectiveness and optimizing placementJournal of Interactive Marketing, 2001
- Clickable World Wide Web banner ads and content sitesJournal of Interactive Marketing, 2000
- Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition EffectsJournal of Consumer Research, 1997
- The Impact of Interstimulus Interval and Background Silence on RecallJournal of Consumer Research, 1997
- Navigation in hypermedia applications: Modeling and semanticsJournal of Organizational Computing and Electronic Commerce, 1996
- Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context EffectsJournal of Consumer Research, 1992
- The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad RecallJournal of Consumer Research, 1988
- Message-Evoked Thoughts: Persuasion Research Using Thought VerbalizationsJournal of Consumer Research, 1980
- Research by ConvenienceJournal of Consumer Research, 1977