Addressing Rights on Responsible AI in Digital Companies

Authors:
Publisher website
Google Scholar
Abstract
This study examined the top five reference companies for Generation Z, in relation to bias and responsible Artificial Intelligence (AI). Through a literature analysis on bias and the study of Law 15/2022, of July 12 (15917/2022), comprehensive for equal treatment and non-discrimination, the key factors of the study are detected to determine whether or not companies comply from an ethical point of view. The findings confirmed that all the items analyzed are complied with except for the seals on the algorithms officially. These results are essential to guide the market towards more transparent business models, which helps companies increase the trust they transmit to society. The study offers implications, limitations and future lines of research, which focus on algorithmic literacy.

This publication has 49 references indexed in Scilit: