An Empirical Study on the Effect of Existing Consumer Attitude of E-Mart on Repurchase Intention -Mediating Effect of Marketing Mix(7Ps)-

Authors:
  • GUGachon University
    Gachon University
  • MKMoon-Jung Kim
    Moon-Jung Kim
  • JAJae-Sun Ahn
    Jae-Sun Ahn
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Abstract
?? ?????? ????????? ?̸?Ʈ ?̿??ڸ? ??????? ?Һ??? ?µ??? ?????? ????(7Ps)?? ?? ?????ǵ??? ??ġ?? ??????踦 ???? ?? ???ϰ??? ?Ѵ?. ?̸?Ʈ?? ?̿??ϴ? ?Һ????? ?? ?????ǵ??? ???? ?˾ƺ????? ?Ѵ?. ?????????? ???? ?м???????? ?????? ?ִ? ?̸?Ʈ ?̿? ?????? ??????? ???????? ???? ?????? ?????Ͽ???. ???? 532?θ? ????Ͽ? ?Ҽ????? ?亯?? ?????ϰ?...