Complementary approaches to preliminary foreign market opportunity assessment: country clustering and country ranking
Authors:
- S.TAmer CavusgilSCS.TAmer Cavusgil
- Tunga KiyakTKTunga Kiyak
- Sengun YeniyurtSYSengun Yeniyurt
- 1 October 2004
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 33 (7) , 607-617
Abstract
No abstract availableKeywords
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