Abstract
At present, entrepreneurial ecosystem is becoming the frontier integration framework of entrepreneurship research. However, due to the lack of research results on the interaction and integration between different levels of the system, the strategic orientation of new ventures in the system is difficult to be consistent with the general trend reflected by the system. Based on this, combined with the existing research deficiencies, this paper focuses on the strategic orientation of new ventures in the entrepreneurial ecosystem, and proposes the concept of entrepreneurial ecological orientation to promote the mutual integration and isomorphism between new ventures and their surrounding entrepreneurial ecosystems. When a new venture is perfectly integrated into its entrepreneurial ecosystem, it will no longer be an isolated individual, but will become a co-owner of the system's interests. The state of integration and isomorphism with the entrepreneurial ecosystem will make the new venture no longer vulnerable, and the risk of entrepreneurial failure will be greatly reduced.

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