Current Organizations / Institutes

The organizations/institutes from the scholar's latest article


Chia-Huei Wu has a total of 110 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Open Access

    How Can New Ventures Recover Quickly

    by Na Li, Beibei Chen, Chia-Huei Wu, Zhao Liu, Ang Li

    In the VUCA environment, emergent crises frequently inflict disruptive damage on new ventures. Given their inherent resource constraints, post-disruption organizational recovery constitutes a critical survival challenge for these ventures. However, self-reliant approaches prove insufficient to overcome such bottlenecks. This study proposes entrepreneurial ecological orientation as a novel strategic mindset that enables ventures to acquire exogenous recovery momentum through ecosystem embeddedness. Building on the strategic fit perspective between orientation and institutional environment, the authors employ fuzzy-set qualitative comparative analysis (fsQCA) to investigate the causal complexity underlying new venture resilience. The research advances crisis management literature by introducing an ecosystem lens to resilience studies, while providing actionable insights for constructing ecosystem-based risk mitigation strategies.

  • Open Access

    The Promotion and Development of Community Health for Personal Health: Theories and Applications

    by Yang Gao, Ya Sun, Yu-Hsi Yuan, Chia-Huei Wu, Datian Bi

    The post-COVID global health landscape has undergone profound transformation, with community health development emerging as a cornerstone of sustainable progress


  • Open Access

    Introduction to the Topic of AI and IoT for Promoting Green Operation and Sustainable Environment

    by Nan Zhang, Wei Liu, Chia-Huei Wu

    In the current era, green operation has become a key strategic direction for firm development, with its core being the realization of a win–win situation for economic and environmental benefits through environmentally friendly production processes


  • Open Access

    Information Management of Social Media Refugees' Migration

    by Wei Yan, Chaoju Jia, Wenliang Zhang, Lai Wei, Chia-Huei Wu

    The U.S. government-imposed TikTok ban resulted in numerous users becoming refugees and starting to migrate, with China's Xiaohongshu becoming an unexpected destination for them. This study constructs a four-force push-pull theoretical model of cross-border migration by conducting in-depth interviews with 31 users of Xiaohongshu who claimed to be ‘TikTok refugees' and utilising Grounded Theory coding. The study further employed structural equation modeling (SEM) to construct a research model of Chinese users' acceptance behavior. Through a questionnaire survey, 686 valid responses were obtained to validate the model's effectiveness. This two-mechanism approach provides a comprehensive framework for understanding cross-border migration of social media refugees in the era of decoupling, and it also offers constructive suggestions for managing social media platforms.


  • Open Access

    Influence of Community Culture on the Quality of Competition Among Organizational Members

    by Na Li, Beibei Chen, Zhao Liu, Chia-Huei Wu, Yu-Hsi Yuan, Jun Wang

    With the recent rise of the internet economy, various types of internet platforms have arisen to create a competitive new market. To enhance customer stickiness, expand their user base, and increase market share, these platform companies are constantly developing new customer connection models, thereby leading to the emergence of online communities. This study takes Bilibili as a representative of such platforms and uses it as the research object to explore the influence and trend of community internal culture on the competitive behavior of community members under the influence of three mediating variables (self-efficiency, the innovation atmosphere, and community perception). A total of 112 valid questionnaires were collected from official members of the Bilibili community. The results show that community culture can indeed positively promote competition among community members through the three mediating variables. This research offers guidance for the development of internet companies, the construction of community culture, and the development of a community member structure.

  • Open Access

    Organizational Financialization and Innovative Investment

    by Lulu Zhou, Yu Wang, Jing Ge, Beibei Chen, Baoshan Ge, Chia-Huei Wu

    Enterprises are increasingly venturing into financial investments beyond their core businesses, based on the non-parametric quantile model expanded by B-splines, to more truly reflect the nonlinear heterogeneous impact of organizational financialization and innovation investment. The findings reveal: (1) The financialization of enterprises has the convergence characteristics of the relationship between macro financial development and innovative investment in different economies. (2) With the improvement of the level of enterprise innovation investment (quintile point), the inflection point (or optimum point) of financialization gradually moves to the right, showing heterogeneous characteristics. (3) High-tech enterprises mainly exhibit the promoting effect of financialization, while non-high-tech enterprises mainly show the crowding-out effect. The financialization of Chinese enterprises should be commensurate with their own innovation level and macro financial development level, so as to provide a decision-making basis for improving the goal of innovation investment.

  • Open Access

    Research on the Relationship Between Digital Marketing and Corporate Performance

    by Lan Zhang, Yucen Guo, Bingze Li, Meifang Yao, Murong Miao, Chia-Huei Wu

    In the era of the digital economy in which disruptive information technologies such as artificial intelligence, blockchain, big data, and cloud computing prevail, digital marketing is increasingly becoming the focus of common attention in practice and academia. In this paper, companies listed on the GEM from 2019 to 2023 are selected as research samples to empirically test the impact and intrinsic role of digital marketing on enterprise performance. The results show that digital marketing significantly stimulates enterprise performance, and its incentive effect is mainly reflected in strategic innovation rather than substantive innovation. It is still valid after a series of endogeneity and robustness tests such as instrumental variable method and propensity score matching method. Based on the new perspective of information dynamic capability, this study opens the “black box” of digital marketing enabling enterprise performance and providing certain enlightenment for enterprises to effectively realizing the “win-win” of digital transformation and innovation ability improvement.


  • Open Access

    Teachers' Technological Innovation Intention and Performance in the E-Learning Context

    by Xinhua Zhang, Xuefeng Shao, Chengming Hu, Rebecca Kechen Dong, Chia-Huei Wu

    Rapid technological advancements have transformed global education, bringing both opportunities and challenges, such as technostress. This study explores how educators' technological innovation intention and emotional responses impact innovation performance in e-learning environments, focusing on emotional strain from information overload and technological complexity. Using information processing theory and data from 592 Chinese higher education educators, the study finds that emotional cognition and emotional management mediate the relationship between technological innovation intention and innovation performance. These results highlight the need to address educators' emotional factors for effective technological integration in education. The study contributes to the education and technology fields by extending information processing theory, showing how emotional dynamics influence innovation, and offering strategic recommendations for policymakers and leaders to reduce technostress, enhance innovation, and improve performance through emotional support and technology adoption strategies.


  • Open Access

    Computing the Pathway to Embed the Entrepreneurial Ecosystem

    by Shan Lu, Chia-Huei Wu, Beibei Chen, Datian Bi, Xiaomin Du

    At present, entrepreneurial ecosystem is becoming the frontier integration framework of entrepreneurship research. However, due to the lack of research results on the interaction and integration between different levels of the system, the strategic orientation of new ventures in the system is difficult to be consistent with the general trend reflected by the system. Based on this, combined with the existing research deficiencies, this paper focuses on the strategic orientation of new ventures in the entrepreneurial ecosystem, and proposes the concept of entrepreneurial ecological orientation to promote the mutual integration and isomorphism between new ventures and their surrounding entrepreneurial ecosystems. When a new venture is perfectly integrated into its entrepreneurial ecosystem, it will no longer be an isolated individual, but will become a co-owner of the system's interests. The state of integration and isomorphism with the entrepreneurial ecosystem will make the new venture no longer vulnerable, and the risk of entrepreneurial failure will be greatly reduced.

  • Open Access

    Enterprise Digital Transformation, Dynamic Capabilities, and ESG Performance

    by Lan Zhang, Yuwei Ye, Zixuan Meng, Ning Ma, Chia-Huei Wu

    Digital transformation improves the operational efficiency and perceptual capabilities of businesses and creates a foundation for fulfilling ESG responsibilities. The authors use the theories of technological innovation and dynamic capabilities and select a sample of 4054 listed companies with commercial integration of ESG rating data to explore the mechanisms through which digital transformation affects ESG performance. Dynamic capabilities are further divided into innovation changeability (IT), coordination integration capability (CI), and learning absorption capability (LA) to investigate the mediating effects and summarize the causal path of “digital transformation - dynamic capabilities - ESG performance.” The research focuses on the impact of digital technology on ESG performance with the aim of helping businesses utilize technology more effectively to build dual competitive advantages in digitization and ESG.