Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories
Authors:
- Kathleen CleerenKCKathleen Cleeren
- Kelly GeyskensKGKelly Geyskens
- Peter C. VerhoefPVPeter C. Verhoef
- Joost M.E. PenningsJPJoost M.E. Pennings
- 1 December 2016
- journal article
- conference paper
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 33 (4) , 896-906
Abstract
No abstract availableKeywords
Funding Information
- European Commission (FP7-PEOPLE-2010-RG 277056)
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