Extending the service-dominant logic: from customer centricity to balanced centricity
- 24 July 2007
- journal article
- Published by Springer Nature in Journal of the Academy of Marketing Science
- Vol. 36 (1) , 15-17
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Exit services marketing - enter service marketingJournal of Customer Behaviour, 2007
- The Path to Customer CentricityJournal of Service Research, 2006
- Evolving to a New Dominant Logic for MarketingJournal of Marketing, 2004