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Publications
Unravelling the customer journey: A conceptual framework and research agenda
Publication with shared reference
10.1016/j.techfore.2024.123916
Home
Publications
Unravelling the customer journey: A conceptual framework and research agenda
Publication with shared reference
10.1016/j.techfore.2024.123916
Publications with shared reference:
Unravelling the customer journey: A conceptual framework and research agenda
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