Unravelling the customer journey: A conceptual framework and research agenda
Authors:
- Cristina MeleCMCristina Mele
- Linda D. HollebeekLinda D. Hollebeek
- Irene Di BernardoIBIrene Di Bernardo
- Tiziana Russo SpenaTSTiziana Russo Spena
Open Access
- 3 December 2024
- journal article
- Published by Elsevier in Technological Forecasting and Social Change
- Vol. 211
Abstract
No abstract availableThis publication has 96 references indexed in Scilit:
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