Jiun-Yi Tsai

This study investigates how U.S. Fortune 500 corporate social advocacy (CSA) discourse on multiple contentious issues is associated with public attention on Twitter/X. Our theoretical framework elucidates three discourse types and conceptualizes the diversity, structure, and stability of discourse coalition networks. Utilizing computational methods and dynamic network analysis of 43,791 corporate tweets over two years, findings reveal a prevalent use of aspirational communication in addressing climate change and healthcare disparities. Functional discourse is predominantly employed in tweets on racial equality and COVID-19 vaccination, while localization discourse is concentrated in tweets about gender/sexuality. Network analysis shows that discourse coalitions exist across industries, with a convergence in discourse types and low temporal stability in network compositions. Most discourse types and features of discourse coalition networks are positively associated with public attention to CSA tweets, though these associations vary across different issues.

Increasingly, business-to-consumer companies engage in corporate social advocacy (CSA) to respond to growing pressures from stakeholders. CSA studies are quickly accumulating, yet in-depth explanations of when and why the public expect companies to take a stance (sometimes even action) on controversial issues remain scarce. To fill these gaps, we unpack how Generation Z audiences expect companies to act on public agendas and their reasoning process through a mixed-method analysis of an exploratory survey (N = 388) conducted at a public university. The results show major changes in CSA expectations and illuminate the reasoning behind them. The results highlight a critical need to further understand CSA from audience perceptions and inform message design and testing guided by audience-centric models.

Purpose: Email communication is indispensable for US state agencies to respond to citizen requests and engage with constituents, contributing to building trust in local governments. While prior studies examine the responsiveness of elected officials, the quality of virtual interactions between government organizations and citizens is often overlooked. This study aims to investigate how US government agencies capitalize on the potential of online interactions with constituents to manage generic queries and introduce the response engagement index (REI) consisting of response time, reactive transparency and message interactivity to evaluate levels of communicative engagement.Design/methodology/approach: The authors conducted a field experiment encompassing emailing a request to 547 state agencies based in the five largest states and one small state. A total of 377 organizational responses were manually analyzed to reveal the usages of six communicative engagement strategies.Findings: The results show the potential of online communication is underutilized as the average score of response engagement remains low. Human responses are less engaging than auto-reply messages and require a one-day waiting period, if not longer. Response types and gender of government communicators significantly differ in response time and engagement strategies. The findings identify divergent patterns of response engagement and provide practical implications for facilitating citizen engagement.Research limitations/implications: This research fills a critical gap by investigating the quality of online interactions between US government agencies and citizens. The authors develop a theory-grounded tool of response engagement to identify three features: response speed, reactive transparency and interactivity. The findings can improve the quality of email communication in state agencies, enhancing governance quality. The REI proposed here addresses what Pfau (2008) deemed problematic for communication scholarship: research is sparse on “functional issues” that examine the communication process. Pfau argued for research that provides knowledge of interest across disciplines so as to “cross-fertilize” ideas between political communication and public relations; this study sought to bridge that gap with a theoretical and practical tool for building public trust in governments.Practical implications: To support the evaluation of transparent and responsive governments, reliable and valid measurements are needed. The proposed REI provides practitioners with a theory-grounded tool to identify areas of engagement quality in government responses. The findings can be used to improve the quality of email communication in state agencies, enhancing governance quality.Social implications: Citizens seek reciprocal dialogue through prompt, open and interactive communication. US state agencies should leverage the engagement features for increasing citizen trust – response time, reactive transparency and interactivity – when responding to public inquiries. Ultimately, trust in government agencies' interests in serving stakeholders cannot be strengthened without prompt and engaging responses to meet the public's needs.Originality/value: This field experiment was one of the first to focus on US state agencies' responses to information requests. It introduces a new REI to assess communicative engagement in a government/citizen exchange.

Background: The COVID-19 outbreak has spurred increasing anti-Asian racism and xenophobia in the United States, which might be detrimental to the psychological well-being of Asian people living in the United States. Objective: We studied three discrimination-related variables, including (1) experience of discrimination, (2) worry about discrimination, and (3) racism-related social media use during the COVID-19 pandemic among Asians in the United States. We examined how these three variables were related to depression, and how the association between racism-related social media use and depression was moderated by personal experience of and worry about racial discrimination. Methods: A web-based, cross-sectional survey was conducted. A total of 209 people (mean age 33.69, SD 11.31 years; 96/209, 45.93% female) who identified themselves as Asian and resided in the United States were included in the study. Results: Experience of discrimination (β=.33, P=.001) and racism-related social media use (β=.14, P=.045) were positively associated with depressive symptoms. Worry about discrimination (β=.13, P=.14) was not associated with depression. Worry about discrimination moderated the relationship between racism-related social media use and depression (β=–.25, P=.003) such that a positive relationship was observed among those who had low and medium levels of worry. Conclusions: The present study provided preliminary evidence that experience of discrimination during the COVID-19 pandemic was a risk factor of depressive symptoms among Asian people in the United States. Meanwhile, racism-related social media use was found to be negatively associated with the well-being of US Asians, and the relationship between social media use and depression was significantly moderated by worry about discrimination. It is critical to develop accessible programs to help US Asians cope with racial discrimination both in real lives and on social media during this unprecedented health crisis, especially among those who have not been mentally prepared for such challenges.

BACKGROUND The COVID-19 outbreak has spurred increasing anti-Asian racism and xenophobia in the United States, which might be detrimental to the psychological well-being of Asian people living in the United States. OBJECTIVE We studied three discrimination-related variables, including (1) experience of discrimination, (2) worry about discrimination, and (3) racism-related social media use during the COVID-19 pandemic among Asians in the United States. We examined how these three variables were related to depression, and how the association between racism-related social media use and depression was moderated by personal experience of and worry about racial discrimination. METHODS A web-based, cross-sectional survey was conducted. A total of 209 people (mean age 33.69, SD 11.31 years; 96/209, 45.93% female) who identified themselves as Asian and resided in the United States were included in the study. RESULTS Experience of discrimination (β=.33, P=.001) and racism-related social media use (β=.14, P=.045) were positively associated with depressive symptoms. Worry about discrimination (β=.13, P=.14) was not associated with depression. Worry about discrimination moderated the relationship between racism-related social media use and depression (β=–.25, P=.003) such that a positive relationship was observed among those who had low and medium levels of worry. CONCLUSIONS The present study provided preliminary evidence that experience of discrimination during the COVID-19 pandemic was a risk factor of depressive symptoms among Asian people in the United States. Meanwhile, racism-related social media use was found to be negatively associated with the well-being of US Asians, and the relationship between social media use and depression was significantly moderated by worry about discrimination. It is critical to develop accessible programs to help US Asians cope with racial discrimination both in real lives and on social media during this unprecedented health crisis, especially among those who have not been mentally prepared for such challenges.

Mainstream news outlets continue to ignore Indigenous people or cover them inadequately, resulting in mistrust and alienation by the former towards the latter. Yet, ways to meet Indigenous peoples’ needs for accurate media representation is understudied and undertheorized. Based on 16 in-depth interviews with Native and Indigenous citizens, we develop a conceptual framework of situated multidimensional representation to elucidate the agentic processes for citizen journalists to empower members of various tribal affiliations. Findings reveal that citizen journalists’ situated knowledge and expertise encourages humanizing Indigenous people, engenders media trust through evoking feelings of relatability and belonging, and strengthens Indigenous identity by foregrounding the focus on complex personhood. Our analysis highlights a need for transforming conventional journalistic values and relationship building practices to incorporate marginalized Indigenous perspectives. Theoretical and practical implications are discussed.

Since the outbreak of COVID-19, Asians and Asian Americans have been experiencing an uptick of discrimination. With most people experiencing months of lockdowns, social media may become a particularly important tool in Asian people's coping with discrimination. Grounded in the multiactivity framework of social media use, this study explored whether experience with discrimination was associated with more social media use among Asian people and how adaptive social media use was for their well-being during COVID-19. A sample of 242 Asians/Asian Americans residing in the United States ( M _age = 32.88, SD = 11.13; 48 percent female) completed an online survey. Results showed that more experience of discrimination during COVID-19 was associated with more engagement in social media private messaging, posting/commenting, and browsing, but the activities yielded different implications for subjective well-being. Both social media private messaging and posting/commenting were associated with more perceived social support, which contributed to better subjective well-being. Social media posting/commenting was also related to better subjective well-being through lower worry about discrimination. In contrast, social media browsing was associated with poorer subjective well-being through more worry about discrimination.