Kateryna Demchuk

The article discusses approaches to optimizing the health care system in the context of reform. In the article identified institutional and organizational constraints to shape the health care system model with the necessary components: quality assurance, financial constraints, and optimization of budgetary resources. In the article developed the approaches to the formation of the health care system at the regional level. To this aim, the factors that influence the efficiency of the organization and functioning of the medical system are identified. Particular attention is paid to the organization of quality medical care in the united territorial communities of the Sumy region. The factorial analysis made it possible to form models of organization of medical institutions in the united territorial communities, taking into account financial and organizational constraints. In the process of research used the conditionally constant and variable factors in the model to adapt effectively to changes in the external environment. Modeling is based on a functional approach (model based on data flow construction). This approach allows you to identify functional problems of the system, to determine the basic requirements of stakeholders, to determine the structure of information flows in the model. In this case, the health care system is considered as a set of processes (related or independent) that achieve this goal. Then the overall management of the system can be represented as the management of a set of these processes in order to obtain the end result (with the specified characteristics). The peculiarity of this approach to modeling is to summarize a large array of input information, to establish direct and feedback between economic, demographic, geographical, social indicators of community development and medical indicators (results) that characterize the level of public health. The introduction of an integral indicator in the calculation model will solve both general institutional tasks, such as temporal dynamics within the created unified territorial community and creating a competitive position in comparison with other unified territorial communities of the region, and making local management decisions based on the influence of individual factors on the functioning of the health care system. The application of the model makes the practical importance in the control of deviation of the actual value of the integral indicator from the normative and planned result.

The study identified socio-economic problems in the restaurant business, analyzed the dynamics of its decline and recovery during the pandemic COVID-19, considered innovative trends in the transformation of restaurant management. Systematization of literature sources and approaches to the study of the impact of epidemics and pandemics on restaurant activities showed that until 2019, cases of infection of restaurant visitors occurred. However, they were isolated or local (regional) in nature and attracted the attention of most medical researchers. The COVID-19 pandemic is global in heart and has affected all economic areas, including the restaurant industry. Therefore, the number of scientific papers in this field is proliferating. The urgency of solving the scientific problem is that during the COVID-19 pandemic, restaurant customers’ behavior and a significant increase in the number of online orders. This encourages restaurants to respond and transform their business models, business strategies and diversify sales channels. The research method is based on the statistical analysis of restaurant business performance indicators at the global level and the level of Ukraine and the analysis of innovative modern trends in the transformation of the restaurant business. The study results showed that the restaurant industry’s main problems in the period of quarantine restrictions and lockdowns are mass layoffs, declining sales, inability to adapt and transform to the new conditions of the restaurant business. Accordingly, the directions of transformation of the restaurant business based on breakthrough innovations to increase customer service safety during the pandemic are proposed. The article focuses on the possibilities of restaurants to promote the health of human capital by diversifying the menu for vulnerable groups, such as children, people with chronic diseases, members of certain racial and ethnic minorities, the elderly. The results of this study can help build a policy in the restaurant industry to overcome the crisis in this area and improve public health. Also, the results can be used by restaurants to increase their competitiveness based on specific transformation measures.

The global economy develops in completely new and unpredictable conditions due to the COVID-19 pandemic spread. The current COVID-19 crisis has changed the supply and demand ratio. Economic recovery requires the right macroeconomic policy to support national economies, maintain economic and financial relationships between workers and enterprises, creditors and borrowers, suppliers, and end consumers. Therefore, there is a challenge to minimize the influence of the long-term COVID-19 crisis to avoid irreparable damage to people and companies due to job losses and mass bankruptcies. This study aims to analyze the COVID-19 consequences and scenarios of economic recovery after the pandemic crisis. The study’s relevance is that the global economy needs significant behavioral, structural, and institutional changes to stabilize the system and form the basis for further development. The findings showed that the COVID-19 pandemic has become a trigger of devastating large-scale world economic imbalances. The authors noted that one of the combating methods against the pandemic spread was quarantine measures. However, the massive population isolation, limiting its mobility and economic activity, has created an extraordinary socio-economic situation. The authors conclude that pandemic significantly increased the demand for food delivery services since people preferred (or were forced) to stay at home. At the same time, people were apprehensive about coronavirus transmission through couriers. The prolonged quarantine has changed consumer behavior. Notably, the demand for such goods as cars and clothing decreased while increased for household products. Most developed and many developing countries have sacrificed their economies to defend the population. The authors concluded that the social changes caused by quarantine restrictions have divided the world into current and «post-COVID» and affect all global economic fields. The obtained results indicated the need to find new possibilities to simplify production and manage remote work. The study findings emphasize the need to find new possibilities to simplify production. Moreover, it is essential to establish links between manufacturers and economic systems under remote work.

The article summarizes the arguments and counterarguments in the scientific discussion on the development of sustainable entrepreneurship. The main purpose of the study is to identify the essential characteristics and key determinants of success of sustainable entrepreneurship initiatives. Systematization of literature sources showed that the current stage of entrepreneurship is characterized by the transition from the concept of maximizing profitability to the formation of long-term sustainability. Existing theoretical and empirical research shows that sustainable entrepreneurship is an activity aimed at balancing economic, social and environmental challenges. The theoretical analysis of the results of basic research on sustainable entrepreneurship has identified a list of key internal and external determinants that contribute to the development of sustainable entrepreneurship. It is determined that the key internal characteristics of the entrepreneur are the level of his motivation and qualification. At the same time, among external factors, the education system, the availability of state environmental and social policy measures, as well as public perception and support of social and environmental initiatives play a significant role in promoting sustainable entrepreneurship. It is established that the existing empirical research revealed the differentiation of results for companies of different sizes and at different stages of operation, as well as depending on the form of ownership and sector of activity. The results of the analysis provide a scientific basis for further research on the key determinants of the effectiveness of sustainable entrepreneurship initiatives, the identification of the most promising sectors for social and environmental initiatives, and the study of links with social, environmental and economic parameters.