Bilal Louail

Tourism is an effective method for attaining sustainable growth, reducing unemployment, and alleviating poverty because of its significance and influence on other economic activities. Therefore, the current investigation investigates the impact of tourism investment on poverty in the Algerian economy from 1995 to 2020. To study how tourism investment affects poverty reduction in both the short and long term, we use the Autoregressive Distributed Lag (ARDL) model. This model helps to handle issues like non-stationarity, connections between different areas, and correcting errors in the data. This paper contributes by providing empirical evidence of the impact of tourism investment on poverty reduction in Algeria and provides policy recommendations for sustainable growth. Policy implications can prompt policymakers to leverage tourism for poverty alleviation by promoting sustainable investment, improving infrastructure, and supporting employment. The study recognizes the prospects of tourism as a long-lasting economic driver of poverty alleviation. This research makes a significant contribution by presenting empirical evidence on how tourism contributes to poverty reduction in Algeria. We offer policymakers lessons to formulate effective policies that can maximize the economic and social impact of tourism.

This study examines the impact of green marketing claims on consumer purchasing intentions, specifically investigating the mediating role of attitudes toward green products. Using data from 822 participants analyzed with structural equation modeling, it was found that green marketing claims positively influence attitudes toward environmental benefits, which in turn significantly enhances purchasing intentions. However, a key finding reveals a paradox: while positive attitudes toward green claims are associated with a greater acceptance of the perceived high cost of green products, concerns about this cost ultimately have a direct negative impact on purchasing intentions. This paper offers both theoretical and practical contributions by providing empirical evidence on these relationships, highlighting the crucial mediating role of consumer attitudes, and identifying the complex interplay between positive attitudes and cost concerns. The findings provide valuable insights for marketers seeking to optimize green marketing strategies and effectively communicate eco-friendly attributes to consumers.

This paper explores how export diversification and the mining sector influence Eco-efficiency in Saudi Arabia, both in the short-run and long-run impacts. The paper also accounts for the influence of GDP, aggregate power usage, and urban development. Adopting an autoregressive distributed lag (ARDL) framework, the paper first confirms a stable long-run relationship among the variables under consideration. The results show that, in both the short and long run, increased trade diversification, GDP, and urban development lead to increased CO2 emissions. Notably, the negative impact of these variables on the environment is more pronounced in the long run. By contrast, investment in the mining sector is found to reduce CO2 emissions and improve the environment in both the short and long run. Unexpectedly, energy consumption has no significant environmental impact. The results are found to be robust under various statistical tests for common issues. Stability tests also support the robustness of the long-run relationships and validity of the ARDL model. The results of this study have significant implications for designing strategies for environmental conservation.

Objective: This study examines the impact of foreign direct investment (FDI) and technology transfer on environmental degradation in the MENA region from 1990 to 2022. It aims to determine whether FDI and technology transfer have positive or negative effects on the environment. Design of the methodology: The study uses the ARDL model to estimate how the variables evolve and interact over time. Results: The analysis reveals a long-run positive relationship between FDI, technology transfer, CO2 emissions, economic growth and energy consumption. Trade liberalisation, however, is associated with reduced emissions. The ECT indicates a gradual return to balance. In the short run, energy consumption and economic development are the primary drivers of emissions. Practical implications: Limitations include data availability, measurement errors, variations by region and the impact of short-duration fluctuations. Decision-makers ought to promote sustainable practices, regulate FDI in polluting sectors and encourage knowledge transfer within these companies. This study presents a new perspective on the interplay between environmental performance, technology transfer and FDI in the MENA region.

Objective: This study explores the influence of interactive experiences on e-purchasing decisions, encompassing technology interaction, user engagement and active involvement, while investigating the mediating impact of customer satisfaction. Methodology: A field study was conducted on 518 participants. Data were gathered through online surveys and analysed using SPSS and AMOS software. Results: The study demonstrates a positive correlation between interactive experiences and e-purchasing choices, with satisfaction playing a crucial mediating role. Notably, using advanced technology, promoting user engagement and fostering active participation enhances customer satisfaction, subsequently boosting e-purchasing behaviours. Limitations: The study was limited to a relatively homogeneous sample of employees and students in one region. In addition, reliance on self-reported data introduces the potential for response bias. Practical implications: The findings underscore the significance of interactive experiences in e-commerce. By integrating interactive elements, businesses can enhance customer satisfaction, driving e-purchasing decisions and achieving greater success in the digital marketplace. These insights can inform the design and enhancement of e-commerce platforms to offer customers a more personalised and gratifying shopping experience.

This study examines the contribution of digitalization towards socio-economic resilience in Algerian enterprise, understanding how digital policies facilitate economic stability, environmental sustainability, and social flexibility to support long-term enterprise prosperity. Survey conducted in 2024 across Algeria, sampled enterprises, tested digitalization–resilience–sustainability link using regression, focused on e-marketing. Used regression models; checked representativeness via descriptive statistics and variance tests. According to the survey results, the role of digital marketing in reducing the impact on the environment is estimated at if it increases by 1%. Reducing Environmental Impact and Enhancing Climate Action raises SD by 5.32%, Promoting Sustainable Consumption and Production by 3.35%, Empowering Marginalized Groups and Enhancing Economic Inclusion by 2.82%, and Enhancing Education and Partnerships for Development by 1.47%. The research indicates the impact of digitalization, particularly e-marketing, on socio-economic challenge resilience and how important it is in ensuring sustainable development. It informs policymakers and businesses about the inclusion of digital strategies in economic growth policies, environmental sustainability, and social development. The study identifies how e-marketing can foster long-term development and competitiveness as well as address socio-economic challenges. Even while focusing on the digitalization side of socio-economic resilience, this study is confined from going into specific digital approaches beyond e-marketing. The study does not test policy framework moderating roles and sectoral differences in taking up digitality. Further, the long-run causality from digitalization to sustainable development has been less explored, offering future research on macroeconomic and sectoral impacts a window of opportunity.

Social networking is vital in shaping digital marketing strategies and consumer purchasing decisions across demographics. This study, involving 900 youths from the University of Algiers 03 during the school year 2024-2025, investigates social media’s influence on purchasing behavior, focusing on age and gender differences. Several key findings emerged from using hierarchical linear regression and SPSS 24 for analysis. Initially, 78% of participants reported that social media had a considerable impact on their purchasing choices, with 62% acknowledging its contribution to improving the efficacy of email marketing. This underscores the dual function of social media in influencing direct purchases and augmenting other digital marketing strategies. Second, there were differences in gender: 55% of female respondents reported significant influence from social media marketing as opposed to 45% of males, indicating that females are more susceptible to such marketing strategies. Finally, even within the relatively homogenous sample of students, there were age-related differences: 65% for the 18–21 age group as opposed to 35% for the 22–25 group, indicating that the younger the individual, the more the influence. These results emphasize the necessity for customized marketing strategies that consider demographic elements. The research enhances the comprehension of consumer behavior and provides valuable perspectives for creating individualized methods in digital marketing, especially within the Algerian setting.

This study attempts to investigate the impact of virtual human resource practices on employee engagement, including the mediating role of organizational trust. Following the quantitative methodology, data were collected through a sample of 418 employees in several universities in Algeria. The hypotheses have been tested using SPSS and AMOS software. These have presented results which support the impact of using technology, virtual learning, and development and virtual employee self-service systems on the engagement of employees that are mediated by organizational trust. The practical implication here is that universities increase digital HR practices that reinforce organizational trust, as such practice increases employee engagement in an organization. This will add to the literature of analyses that correlate digital human resource practices and employee engagement within the higher education sector, laying emphasis on the role of trust as a mediating variable. This study is original in focusing on universities in Algeria, hence serving critical recommendations to decision-makers and human resource professionals for boosting employee engagement in these uncertain times of digital transformations.

This study explores the impact of trade openness and foreign direct investment on CO2 emissions in the MENA region, providing new insights through the Panel ARDL regression. It aids policymakers in balancing economic growth and environmental sustainability. The study employs a Panel ARDL regression model to analyse the dynamic relationship between trade openness, FDI, and CO2 emissions. The study finds robust long-run relationships between Trade Openness, FDI, electricity uses and CO2 emissions, while trade openness reduces emissions. Short-run coefficients vary, with electricity use and growth significantly increasing emissions. The Error Correction Term confirms equilibrium restoration, with 23% of deviations corrected annually. FDI-driven industrial activities and fossil fuel reliance are key contributors to emissions, highlighting the need for cleaner energy sources and stricter environmental policies to mitigate climate impact. The findings guide policymakers in balancing economic growth and environmental sustainability, emphasising the need for cleaner industries, stricter regulations, and investment in renewable energy to reduce CO2 emissions in the MENA region. This study adds value by providing new empirical evidence on the dynamic impact of FDI, trade openness, and economic factors on CO2 emissions in the MENA region using the robust Panel ARDL model.