Jamel Ali Arous

Research Background and Purpose: The exponential growth of e-commerce, each globally and inside Saudi Arabia, highlights the importance of fostering consumer trust. This study pursuits to observe the connection among experiential advertising and customer self belief in the e-trade area, with person experience serving as a mediating factor. Design/Methodology/Approach: A quantitative research method was hired, using a survey tool to collect facts from 415 purchasers in the Northern Borders location of Saudi Arabia. The questionnaire was designed to evaluate client perceptions of experiential advertising and their self belief degrees in e-trade. Statistical analysis become performed the usage of SPSS and AMOS to discover the relationships among variables. Findings: The findings suggest an instantaneous correlation among experiential advertising and product confidence, in addition to a fantastic affiliation between experiential marketing and user revel in. Additionally, the results show that experiential advertising and marketing substantially complements purchaser confidence in e-trade services, with person enjoy gambling a critical mediating function. Value Added and Limitations: This research offers valuable insights for e-commerce entities to develop effective strategies that enhance user engagement and foster strong consumer relationships, contributing to success in a competitive online marketplace. However, the study's cross-sectional design limits the ability to establish causal relationships among the examined variables

Objective: This study explores the influence of interactive experiences on e-purchasing decisions, encompassing technology interaction, user engagement and active involvement, while investigating the mediating impact of customer satisfaction. Methodology: A field study was conducted on 518 participants. Data were gathered through online surveys and analysed using SPSS and AMOS software. Results: The study demonstrates a positive correlation between interactive experiences and e-purchasing choices, with satisfaction playing a crucial mediating role. Notably, using advanced technology, promoting user engagement and fostering active participation enhances customer satisfaction, subsequently boosting e-purchasing behaviours. Limitations: The study was limited to a relatively homogeneous sample of employees and students in one region. In addition, reliance on self-reported data introduces the potential for response bias. Practical implications: The findings underscore the significance of interactive experiences in e-commerce. By integrating interactive elements, businesses can enhance customer satisfaction, driving e-purchasing decisions and achieving greater success in the digital marketplace. These insights can inform the design and enhancement of e-commerce platforms to offer customers a more personalised and gratifying shopping experience.

This research examined the impact of electronic marketing on tourists’ preferences by conducting a field study on a sample of citizens and residents in the northern border region of the Kingdom of Saudi Arabia. The study aims to understand the relationship between e-marketing campaigns through three variables: digital presence and online content, interaction of bloggers and influencers, social networking sites, online presence and content, and their impact on leisure tourism, through visitor satisfaction and personal experience as an intermediary variable, and how that affects visitors’ satisfaction and users’ decisions regarding their decisions in choosing recreational tourist destinations in the Kingdom of Saudi Arabia. The research aims to shed light on the role of electronic marketing in encouraging leisure tourism and identify the factors influencing tourist decisions in this context. This study utilized surveys conducted with users, totaling 756 participants. We used the quantitative method in the process of collecting and analyzing data from the study to identify the factors influencing users' responses to such information. The data analysis process relied on structural equation modeling using both Amos program and the SPSS program. The study concluded that the results indicate a relationship and influence between electronic marketing campaigns and their variables, digital presence, and online content, social media sites, bloggers, and influencers interact, through visitor satisfaction and user experience, which leads to an increase in tourists’ preference for leisure tourism in the Kingdom of Saudi Arabia.

Consumers increasingly employ ad-blocking tools and exhibit resistance to traditional marketing tactics, causing significant losses for digital publishers. This study examines the effects of ad clutter and ad intrusiveness on advertising avoidance behavior among social media users, emphasizing the mediating roles of perceived goal impediment and social media fatigue. Utilizing reactance theory and cognitive load theory, the research reveals that ad clutter negatively impacts user attention and recall, contributing to heightened ad avoidance. A survey of 358 social media users indicates that both ad clutter and intrusiveness significantly influence users’ perceptions of goal impediment and social media fatigue, which in turn affect their likelihood to avoid ads. The findings enhance the understanding of how excessive and intrusive advertising diminishes user engagement and satisfaction on social media platforms, providing actionable insights for marketers aiming to optimize their advertising strategies in increasingly cluttered digital environments.

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