Mozard Mohtar
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Previous Organizations / Institutes
The organizations / institutes from the scholar's other articles in the past ten years
Mozard Mohtar has a total of 25 co-authors. Here are the top co-authors by number of shared publications:
- Azni Zarina Taha
Faculty of Business and Economics University Malaya Kuala Lumpur Malaysia
6 shared publications - Ezlika M. Ghazali
Universiti Malaya
4 shared publications - Hamza Shahab
Faculty of Business & Economics, University of Malaya, Kuala Lumpur, Malaysia
2 shared publications - Ainin Sulaiman
Social Advancement and Happiness Research Cluster, University of Malaya, Kuala Lumpur 50603, Malaysia
1 shared publication - Andrea Geipel
VRlab of Deutsches Museum, Munich, Germany
1 shared publication - Bagus Rahmat Santoso
Universitas Sari Mulia
1 shared publication
Latest Publications
- 17 March 2026
- Published by Taylor & Francis in Journal of Convention & Event Tourism
- Vol. 27 (4) , 1-21
Awakened in metaverse: How virtual MICE experiences shape behavioral intentions through awe
The “metaverse” has emerged as a transformative technological ecosystem integrating physical and digital environments through augmented reality (AR), virtual reality (VR), and mixed reality (MR) pl...
- 17 March 2026
- Published by Taylor & Francis in Journal of Convention & Event Tourism
- Vol. 27 (4) , 1-21
Awakened in metaverse: How virtual MICE experiences shape behavioral intentions through awe
The “metaverse” has emerged as a transformative technological ecosystem integrating physical and digital environments through augmented reality (AR), virtual reality (VR), and mixed reality (MR) pl...
- Open Access
- 25 August 2025
- Published by UK Zhende Publishing Limited Company in Lex localis - Journal of Local Self-Government
- Vol. 23 (S4) , 2956-2971
THE IMPACT OF TECHNO-STRESSORS ON EMPLOYEES’ PRODUCTIVITY IN MALAYSIA'S DIGITAL TRANSFORMATION ERA: THE MEDIATING ROLE OF COPING STRATEGIES
This study examines how Malaysian employees manage technostress and maintain productivity during the era of digital transformation, with a focus on the mediating role of coping strategies.Data were collected from 475 respondents in Malaysia employing convenience and snowball sampling. The study used Jamovi app version 2.4.11, cSEM package version 0.5.0, and ADANCO version 2.4 for data analysis, including Confirmatory Composite Analysis (CCA) and Partial Least Squares (PLS) path modeling. The results reveal that technostress significantly predicts coping strategies and negatively affects employee productivity. Specifically, techno-overload was found to negatively impact humor-based coping, while techno-complexity positively influenced humor-based coping and negatively correlated with denial-based coping.Additionally, techno-insecurity and techno-uncertainty were positively associated with denial-based coping. The findings underscore the critical role of coping strategies in mitigating the adverse effects of technostress on employee productivity.The study concludes that both technostress and coping mechanisms significantly impact productivity, highlighting the need for adaptive coping strategies to enhance workplace well-being and performance. These insights offer valuable guidance for decision-makers in implementing strategies to alleviate technostress and promote higher employee productivity
- 25 August 2025
- Published by UK Zhende Publishing Limited Company in Lex localis - Journal of Local Self-Government
- Vol. 23 (S4) , 2956-2971
Open AccessTHE IMPACT OF TECHNO-STRESSORS ON EMPLOYEES’ PRODUCTIVITY IN MALAYSIA'S DIGITAL TRANSFORMATION ERA: THE MEDIATING ROLE OF COPING STRATEGIES
This study examines how Malaysian employees manage technostress and maintain productivity during the era of digital transformation, with a focus on the mediating role of coping strategies.Data were collected from 475 respondents in Malaysia employing convenience and snowball sampling. The study used Jamovi app version 2.4.11, cSEM package version 0.5.0, and ADANCO version 2.4 for data analysis, including Confirmatory Composite Analysis (CCA) and Partial Least Squares (PLS) path modeling. The results reveal that technostress significantly predicts coping strategies and negatively affects employee productivity. Specifically, techno-overload was found to negatively impact humor-based coping, while techno-complexity positively influenced humor-based coping and negatively correlated with denial-based coping.Additionally, techno-insecurity and techno-uncertainty were positively associated with denial-based coping. The findings underscore the critical role of coping strategies in mitigating the adverse effects of technostress on employee productivity.The study concludes that both technostress and coping mechanisms significantly impact productivity, highlighting the need for adaptive coping strategies to enhance workplace well-being and performance. These insights offer valuable guidance for decision-makers in implementing strategies to alleviate technostress and promote higher employee productivity
- 8 February 2025
- Published by Springer Nature in Operations Management Research
- Vol. 18 (1) , 89-110
The impact of technology orientation, technology opportunism, and change orientation on the firm operational performance: a moderated-mediation analysis
- 8 February 2025
- Published by Springer Nature in Operations Management Research
- Vol. 18 (1) , 89-110
The impact of technology orientation, technology opportunism, and change orientation on the firm operational performance: a moderated-mediation analysis
- 2 April 2024
- Published by Springer Nature
- p. 163-176
Case 12: From Scraps to Style—The Art of Hermès’ Upcycling Journey with “Petit H”
- 2 April 2024
- Published by Springer Nature
- p. 163-176
Case 12: From Scraps to Style—The Art of Hermès’ Upcycling Journey with “Petit H”
- Open Access
- 2 November 2023
- Published by Lembaga Intelektual Muda Maluku in Indo-MathEdu Intellectuals Journal
- Vol. 4 (3) , 2830-2842
Perbedaan Siriraj Stroke Score (3S) & Dave and Djoenadi Stroke Score System (3S2D) Terhadap Durasi Penentuan Diagnosa Keperawatan Pasien Stroke di IGD
Stroke patient service in the emergency room provided by nurses and must do it quickly, effectively, and efficiently, this can be achieved with the right assessment instrument. Knowing the difference in the assessment of Siriraj Stroke Score (3S) and Dave and Djoenaidi Stroke Score System (3S2D) on the duration of determining the nursing diagnosis of stroke patients in the emergency room. Quantitative research with one group post test only design, and sampling using purposive sampling of 30 respondents. The statistical test uses the Paired Sample T-test test. The results of the Paired Sample T-test test showed that the average difference in the duration of determining nursing diagnoses in 3S and 3S2D assessment was 7.6 minutes. The lowest difference is 7.1 minutes, and the highest difference is 8.1 minutes. It is known that the t value is 29.135> t table 2.045 and Sig. value of 0.000 <0.05. The use of the 3S assessment method is more compatible to be used during emergencies because the assessment method is simple and fast, while the 3S2D assessment is quite time consuming so that this assessment will be easier if it is carried out by 2 nurses
- 2 November 2023
- Published by Lembaga Intelektual Muda Maluku in Indo-MathEdu Intellectuals Journal
- Vol. 4 (3) , 2830-2842
Open AccessPerbedaan Siriraj Stroke Score (3S) & Dave and Djoenadi Stroke Score System (3S2D) Terhadap Durasi Penentuan Diagnosa Keperawatan Pasien Stroke di IGD
Stroke patient service in the emergency room provided by nurses and must do it quickly, effectively, and efficiently, this can be achieved with the right assessment instrument. Knowing the difference in the assessment of Siriraj Stroke Score (3S) and Dave and Djoenaidi Stroke Score System (3S2D) on the duration of determining the nursing diagnosis of stroke patients in the emergency room. Quantitative research with one group post test only design, and sampling using purposive sampling of 30 respondents. The statistical test uses the Paired Sample T-test test. The results of the Paired Sample T-test test showed that the average difference in the duration of determining nursing diagnoses in 3S and 3S2D assessment was 7.6 minutes. The lowest difference is 7.1 minutes, and the highest difference is 8.1 minutes. It is known that the t value is 29.135> t table 2.045 and Sig. value of 0.000 <0.05. The use of the 3S assessment method is more compatible to be used during emergencies because the assessment method is simple and fast, while the 3S2D assessment is quite time consuming so that this assessment will be easier if it is carried out by 2 nurses
- 1 January 2023
- Published by Elite Scientific Forum in Pakistan Journal of Life and Social Sciences (PJLSS)
- Vol. 21 (1)
A Panel Study on the Effects of Cultural Influence and Heritage on Cultural Exports
- 1 January 2023
- Published by Elite Scientific Forum in Pakistan Journal of Life and Social Sciences (PJLSS)
- Vol. 21 (1)
A Panel Study on the Effects of Cultural Influence and Heritage on Cultural Exports
- Open Access
- 27 September 2022
- Published by Taylor & Francis in Cogent Social Sciences
- Vol. 8 (1)
Muslim-friendly beauty and wellness framework and measurement
Muslim-Friendly Beauty and Wellness (MFBW) is rapidly becoming a component of Muslim-Friendly Tourism packages and Muslim-Friendly Hospitality Services. As Malaysia intensifies its effort to attract more Muslim tourists, it is introducing various types of initiatives. MFBW is among the latest services being offered. While there have been several attempts to define MFBW, a variety of authors have differed in their conceptualisations of it. Nonetheless, their definitions do contain some similarities, such as gender segregation in the provision of services. The aim of this study is to review the literature pertaining to MFBW and subsequently develop a taxonomy and measures that represent MFBW implementation. The taxonomy can be used to develop a measurement tool for the beauty and wellness industry’s readiness to embrace MFBW.
- 27 September 2022
- Published by Taylor & Francis in Cogent Social Sciences
- Vol. 8 (1)
Open AccessMuslim-friendly beauty and wellness framework and measurement
Muslim-Friendly Beauty and Wellness (MFBW) is rapidly becoming a component of Muslim-Friendly Tourism packages and Muslim-Friendly Hospitality Services. As Malaysia intensifies its effort to attract more Muslim tourists, it is introducing various types of initiatives. MFBW is among the latest services being offered. While there have been several attempts to define MFBW, a variety of authors have differed in their conceptualisations of it. Nonetheless, their definitions do contain some similarities, such as gender segregation in the provision of services. The aim of this study is to review the literature pertaining to MFBW and subsequently develop a taxonomy and measures that represent MFBW implementation. The taxonomy can be used to develop a measurement tool for the beauty and wellness industry’s readiness to embrace MFBW.
- Top Cited Papers
- 1 September 2022
- Published by Taylor & Francis in International Journal of Human–Computer Interaction
- Vol. 39 (18) , 3586-3603
Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?
Museums have shown keen interest in providing XR experiences, in particular, augmented reality (AR) and virtual reality (VR), as part of their exhibitions. However, little is known about how visitors feel about such experiences and how exposure to them affects visitor interest in topics. In this study, the authors conducted a pre/post-usage survey among visitors at a museum with VR installation. Four research models were compared to determine the most suitable model for studying gratifications. Our results showed that visitors expect to be entertained, yet they are less entertained than expected. VR provides positive learning effects, and scholars can rely on post-usage measures to assess the experience.
- 1 September 2022
- Published by Taylor & Francis in International Journal of Human–Computer Interaction
- Vol. 39 (18) , 3586-3603
Top Cited PapersVirtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?
Museums have shown keen interest in providing XR experiences, in particular, augmented reality (AR) and virtual reality (VR), as part of their exhibitions. However, little is known about how visitors feel about such experiences and how exposure to them affects visitor interest in topics. In this study, the authors conducted a pre/post-usage survey among visitors at a museum with VR installation. Four research models were compared to determine the most suitable model for studying gratifications. Our results showed that visitors expect to be entertained, yet they are less entertained than expected. VR provides positive learning effects, and scholars can rely on post-usage measures to assess the experience.
- 31 March 2022
- Published by Academy of Taiwan Information Systems Research in Contemporary Management Research
- Vol. 18 (1) , 1-33
A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach
Uses and gratifications theory helps in studying the underlying needs for using media that lead to positive behavioral intention and satisfaction. One of its approaches is gratification discrepancies (i.e., the difference between gratifications obtained and gratifications sought [GO-GS]) helps to explore the gratifications of using media and the results obtained after using media. The GO-GS approach provides an opportunity to collect the data two times, both before and after the usage of media. Several researchers have suggested this approach as a suitable method for investigating attitudinal change, beliefs, satisfaction, and behavioral intentions. Despite the importance of the GO-GS approach, there is a lack of systematic literature review to summarize the developments in academic literature related to GO-GS. Therefore, this review addresses this gap by assessing the articles using the GO-GS approach published from 1979–2020. A research string was developed using Boolean operators to search the literature. A total of 4,184 articles were considered for the initial screening, but only 23 articles met the inclusion criteria. These articles were critically analyzed, and seven main realms are proposed, grounded in developments in the literature, such as research context, regions of research, media, gratifications, consumer behavior, other theories or models, and different conceptualizations to study gratification discrepancies.
- 31 March 2022
- Published by Academy of Taiwan Information Systems Research in Contemporary Management Research
- Vol. 18 (1) , 1-33
A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach
Uses and gratifications theory helps in studying the underlying needs for using media that lead to positive behavioral intention and satisfaction. One of its approaches is gratification discrepancies (i.e., the difference between gratifications obtained and gratifications sought [GO-GS]) helps to explore the gratifications of using media and the results obtained after using media. The GO-GS approach provides an opportunity to collect the data two times, both before and after the usage of media. Several researchers have suggested this approach as a suitable method for investigating attitudinal change, beliefs, satisfaction, and behavioral intentions. Despite the importance of the GO-GS approach, there is a lack of systematic literature review to summarize the developments in academic literature related to GO-GS. Therefore, this review addresses this gap by assessing the articles using the GO-GS approach published from 1979–2020. A research string was developed using Boolean operators to search the literature. A total of 4,184 articles were considered for the initial screening, but only 23 articles met the inclusion criteria. These articles were critically analyzed, and seven main realms are proposed, grounded in developments in the literature, such as research context, regions of research, media, gratifications, consumer behavior, other theories or models, and different conceptualizations to study gratification discrepancies.
- 8 September 2021
- Published by Walter de Gruyter GmbH in Entrepreneurship Research Journal
- Vol. 14 (1) , 53-88
Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model
This study investigates whether an individual’s social work experience impacts the relationship between institutional environmental constructs and the perceived desirability and feasibility of establishing a social venture. It extends Urban, B. and L. Kujinga’s. (2017. “The Institutional Environment and Social Entrepreneurship Intentions.” International Journal of Entrepreneurial Behaviour and Research 23 (4): 638–55, doi: 10.1108/IJEBR-07-2016-0218.) social entrepreneurial intent model by comparing two groups of volunteers in Malaysia with different levels of social working or volunteering experience. The results show that the cognitive environment influences perceived desirability, with a distinctly higher path significance for perceived desirability among individuals with higher levels of experience. Perceived desirability has a relatively more substantial impact on social entrepreneurship intention for highly experienced individuals. Interestingly, the results indicate that neither the regulatory nor the normative environment influences perceived feasibility for either group. Governments and other relevant organisations can utilise these findings to devise better policies for promoting social entrepreneurship.
- 8 September 2021
- Published by Walter de Gruyter GmbH in Entrepreneurship Research Journal
- Vol. 14 (1) , 53-88
Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model
This study investigates whether an individual’s social work experience impacts the relationship between institutional environmental constructs and the perceived desirability and feasibility of establishing a social venture. It extends Urban, B. and L. Kujinga’s. (2017. “The Institutional Environment and Social Entrepreneurship Intentions.” International Journal of Entrepreneurial Behaviour and Research 23 (4): 638–55, doi: 10.1108/IJEBR-07-2016-0218.) social entrepreneurial intent model by comparing two groups of volunteers in Malaysia with different levels of social working or volunteering experience. The results show that the cognitive environment influences perceived desirability, with a distinctly higher path significance for perceived desirability among individuals with higher levels of experience. Perceived desirability has a relatively more substantial impact on social entrepreneurship intention for highly experienced individuals. Interestingly, the results indicate that neither the regulatory nor the normative environment influences perceived feasibility for either group. Governments and other relevant organisations can utilise these findings to devise better policies for promoting social entrepreneurship.