Andrea Geipel
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Research Interests
Andrea Geipel has a total of 4 co-authors. Here are the top co-authors by number of shared publications:
- Ezlika M. Ghazali
Universiti Malaya
1 shared publication - Hamza Shahab
Faculty of Business & Economics, University of Malaya, Kuala Lumpur, Malaysia
1 shared publication - Mozard Mohtar
Department of Management & Marketing, Faculty of Business and Economics, University of Malaya
1 shared publication - Philipp A. Rauschnabel
College of Business, Universität der Bundeswehr München, Neubiberg, Germany
1 shared publication
Latest Publications
- Top Cited Papers
- 1 September 2022
- Published by Taylor & Francis in International Journal of Human–Computer Interaction
- Vol. 39 (18) , 3586-3603
Virtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?
Museums have shown keen interest in providing XR experiences, in particular, augmented reality (AR) and virtual reality (VR), as part of their exhibitions. However, little is known about how visitors feel about such experiences and how exposure to them affects visitor interest in topics. In this study, the authors conducted a pre/post-usage survey among visitors at a museum with VR installation. Four research models were compared to determine the most suitable model for studying gratifications. Our results showed that visitors expect to be entertained, yet they are less entertained than expected. VR provides positive learning effects, and scholars can rely on post-usage measures to assess the experience.
- 1 September 2022
- Published by Taylor & Francis in International Journal of Human–Computer Interaction
- Vol. 39 (18) , 3586-3603
Top Cited PapersVirtual Reality in Museums: Does It Promote Visitor Enjoyment and Learning?
Museums have shown keen interest in providing XR experiences, in particular, augmented reality (AR) and virtual reality (VR), as part of their exhibitions. However, little is known about how visitors feel about such experiences and how exposure to them affects visitor interest in topics. In this study, the authors conducted a pre/post-usage survey among visitors at a museum with VR installation. Four research models were compared to determine the most suitable model for studying gratifications. Our results showed that visitors expect to be entertained, yet they are less entertained than expected. VR provides positive learning effects, and scholars can rely on post-usage measures to assess the experience.