AMArdita Malaj

Ardita Malaj

*This is an algorithmically generated author record based on publicly available information.

Current Organizations / Institutes

The organizations/institutes from the scholar's latest article

Previous Organizations / Institutes

The organizations / institutes from the scholar's other articles in the past ten years


Ardita Malaj has a total of 4 co-authors. Here are the top co-authors by number of shared publications:


Latest Publications

  • Open Access

    Entrepreneurial-Oriented Thinking and Physical Wellbeing: An Empirical Test of a Sequential Mediation Model Involving Self-Efficacy and Sports Motivation

    by Ardita Malaj, Nizamettin Bayyurt

    Entrepreneurial mindset has traditionally been examined in relation to entrepreneurial behavior and business performance; however, its role in promoting individual wellbeing remains underexplored. Drawing on Social Cognitive Theory and Self-Determination Theory, this study investigates whether self-efficacy and sports motivation explain the relationship between entrepreneurial-oriented thinking in physical-activity settings and physical wellbeing. A cross-sectional survey was conducted with 462 participants in Saudi Arabia, and the proposed model was tested using covariance-based structural equation modeling (CB-SEM). The results indicate that entrepreneurial-oriented thinking is positively associated with self-efficacy, sports motivation and physical wellbeing while self-efficacy is positively associated with sports motivation and physical wellbeing. Moreover, self-efficacy mediates the relationship between entrepreneurial-oriented thinking and physical wellbeing, whereas neither sports motivation nor the sequential mediation of self-efficacy and sports motivation was supported. These findings suggest that entrepreneurial-oriented thinking may be indirectly associated with health-related outcomes through self-efficacy. The study contributes to the entrepreneurship and management literature by integrating Social Cognitive Theory and Self-Determination Theory into a unified framework explaining how entrepreneurial-oriented cognition is associated with wellbeing. The findings also offer practical implications for educators, managers, and policymakers seeking to promote entrepreneurial competencies and healthier lifestyles, particularly within the context of Saudi Arabia’s Vision 2030.

  • Open Access

    How gaming motivation is associated with entrepreneurial passion: a sequential mediation model of entrepreneurial curiosity and self-efficacy

    by Ardita Malaj

    Entrepreneurial passion is a vital emotional catalyst for chance exploration, perseverance, and venture establishment; nevertheless, its development prior to entrepreneurial involvement is not well comprehended. Simultaneously, digital gaming has emerged as a widespread pursuit among young, especially in Saudi Arabia, where elevated game engagement aligns with national initiatives to foster entrepreneurship under Vision 2030. Notwithstanding this convergence, current research has predominantly neglected to examine the extent to which non-business digital behaviors influence the development of entrepreneurial enthusiasm. This study aims to bridge this gap by developing and empirically testing a sequential cognitive model that connects gaming motivation to entrepreneurial passion via entrepreneurial curiosity and entrepreneurial self-efficacy. The model incorporates concepts from Self-Determination Theory, Information-Gap Theory, Social Cognitive Theory, and identity-based passion theory. Employing covariance-based structural equation modeling on survey data from 435 young adults in Saudi Arabia, the results indicate that gaming motivation positively predicts entrepreneurial curiosity and entrepreneurial self-efficacy, whereas entrepreneurial curiosity significantly boosts self-efficacy. Curiosity and self-efficacy significantly enhance entrepreneurial passion. Conversely, gaming motivation does not exert a substantial direct influence on entrepreneurial enthusiasm, suggesting that passion does not stem solely from digital interaction but rather arises from curiosity-driven inquiry and faith in one’s capabilities. This study enhances entrepreneurship research by recognizing gaming motivation as a non-business precursor to entrepreneurial passion, identifying entrepreneurial curiosity as a crucial cognitive mechanism in the formation of passion, and situating these processes within a youth-driven entrepreneurial transformation. The results establish digital gaming as a scalable psychological asset for the development of entrepreneurial human capital in digitally intensive economies.


  • Open Access

    Correction: Malaj et al. Young Educated Residents’ Support for Tourism Development in Saudi Arabia: The Mediating Role of Destination Image and National Identity. Sustainability 2026, 18, 1629

    by Ardita Malaj, Altin Hoti, Nizamettin Bayyurt

    The authors would like to make the following corrections about the published paper

  • Open Access

    Young Educated Residents’ Support for Tourism Development in Saudi Arabia: The Mediating Role of Destination Image and National Identity

    by Ardita Malaj, Altin Hoti, Nizamettin Bayyurt

    Understanding residents’ support is essential for the social sustainability of tourism development, particularly in rapidly transforming destinations. Drawing on Social Exchange Theory, Social Identity Theory, and Destination Image Theory, this study proposes a process-oriented model in which perceived economic benefits and environmental concerns influence residents’ Behavioral Intention Support for Tourism through destination image and national identity. Using survey data from 418 young, educated Saudi residents (predominantly undergraduate university students) and structural equation modeling, the findings show that support is driven primarily by indirect pathways rather than direct cost–benefit evaluations. Economic benefits enhance destination image and strengthen national identity, which in turn foster supportive behavioral intentions. Environmental concerns do not directly reduce support; instead, they operate through sustainability-oriented perceptions of destination image and identity. The results extend existing models by showing how young residents’ behavioral intention support for tourism in Saudi Arabia is shaped through a cognitive–identity process in which destination image and national identity translate economic and environmental evaluations into behavioral intention. This framework offers actionable insights for destinations pursuing state-led tourism development.


  • Open Access

    Examining Employee Social Intrapreneurial Behaviour (ESIB) in Kuwait: Pilot Study

    by Ardita Malaj

    Organizations worldwide, particularly in Kuwait, are concerned with implementing a progressive workplace culture and fostering social innovation behaviours. The main aim of this research is to examine and establish a thorough comprehension of the relationship between an inventive organizational culture, employee intrapreneurial behaviour, authentic leadership, employee job satisfaction, and employee job commitment in the manufacturing sector of Kuwait, which is a developed economy. Literature reviews analyse the core concepts and their related areas by scrutinizing their definitions, dimensions, and importance to uncover any deficiencies in existing research. The examination of relevant research uncovered major gaps in understanding. This study examines the reliability and validity of a newly developed questionnaire designed to identify the appropriate applications for a large-scale investigation. A preliminary investigation was carried out, determining a sample size of 36 respondents selected randomly from a pool of 223 samples. SPSS was utilized to calculate the percentages of the demographic characteristics for the participants, assess the credibility of the measurements, evaluate the internal consistency, validate all agreements, and determine Pearson's correlation. The study's results indicated that the majority of participants were male (66.7%), aged between 35 and 44 (38.9%), and possessed a bachelor's degree (58.3%). Approximately 94.4% of the participants were employed full-time. 72.2% of the participants are employed in the electrical, computer, and ICT sector, whilst 8.3% work in the metal industry. Out of all the departments, the human resource department had the highest level of engagement, making up 13.9% of the total. Most participants (36.1%) possessed intermediate or advanced levels of experience, whilst 21% were classified as entry-level. Furthermore, 8.3% of individuals were categorized as first-level management, 22.2% were categorized as middle management, and 16.7% were categorized as executive or senior management. Around 19.4% of the participants have over a decade of professional experience. The Pearson's correlation coefficient for all 5 components varies between 0.4009 to 0.7183. The results indicate that all elements of the questionnaire were effectively verified, with a Cronbach alpha factor predominantly exceeding 0.6, which is the criterion commonly accepted by researchers. Therefore, the work on the larger scope of testing and analysis could continue.

  • Modeling Physical Wellbeing Through Digital Sports Technologies: Evidence from Saudi Arabia’s Vision 2030 Context

    by Ardita Malaj, Nizamettin Bayyurt

    The study examines the factors influencing physical wellbeing (PW) in digital health environments, emphasizing digital innovation intention (DII), perceived usefulness (PU), perceived ease of use (PEOU), health motivation (HM), and social influence (SI). Survey responses from 260 university students are examined, and linear models are estimated to test both direct and moderated relationships. The findings indicate that PU, HM, and DII emerge as the most robust predictors of PW, whereas the demographic controls and the interaction terms examined do not demonstrate statistical significance. The core model accounts for approximately 87% of the variance in PW, highlighting the strength of direct effects in comparison to moderated relationships. In the context of Saudi Arabia’s Vision 2030, it is evident that motivational and utility-related factors play a crucial role in achieving wellbeing improvements through digital sports technologies.

  • Open Access

    ESIB’s Antecedents: An Analytic Hierarchy Process Application in the Manufacturing Industry in Albania

    by Ardita Malaj, Selim Zaim, Nizamettin Bayyurt, Merve Tarim

    This study examined factors that might motivate employees to engage in social innovation. The objectives of this study were to identify the relative importance of factors that impact Employee Social Intrapreneurial Behavior (ESIB) in the manufacturing sector in Albania using an AHP approach and to select the best practice that can improve Employee Social Intrapreneurial Behavior (ESIB) on a company basis in the same sector by merging a linguistic method with the AHP approach. A questionnaire was designed to collect expert viewpoints. A standardized AHP scale ranging from 1 to 9 was used in the questionnaire. Fifteen managers and experts from four important manufacturing companies in Albania (Everest Shpk., Kamëz, Albania; Lufra Shpk., Lushnje, Albania; Ajka Shpk., Lushnje, Albania and F&M Shpk., Tirane, Albania) were contacted, and eleven of them expressed an interest in engaging in our study by ranking the importance of various criteria and sub-criteria. The findings suggest that the sub-components of the internal factor, such as superior relationship quality and expected image gains, have a combined importance of 50% in the local weights in the Albanian context. The two sub-components mentioned above remain significant in the analysis of global weights, accounting for 41% of global influence. These findings confirm Hofstede’s evaluation of the Albanian culture, where the power distance dimension ranks first, accounting for 90% of the variance and thus classifying the society as very hierarchical. In such a cultural context, people accept and try to please their leaders. Furthermore, high uncertainty avoidance determines individual motivation for financial gains in an unsecure economic environment. We proposed and examined two programs that businesses could implement to boost employee participation in innovative behaviors, and the results suggest that organizations should implement a program called the Workshop. The core idea of this program is to provide monthly workshops focusing on improving humorous situations that may have positive effects on ESIB. Due to the small number of participants in this study, a future study might want to examine the viewpoints of employees as well as other stakeholders, such as NGOs or legal institutions.