Omar Firdaus Mohd Said

Purpose: The study aims to enhance the original theoretical framework of tourism planning by examining how event quality (ETQ), attitude (ATT), subjective norms (SNs), perceived behavioural control (PBC) and satisfaction (SAT) influence tourists’ revisit intention (RI). In addition, it aims to explore the connections between ETQ, tourists’ SAT and revisit intenion, addressing a critical gap in the literature. Design/methodology/approach: The authors gathered data from 491 domestic tourists who attended the inaugural Guizhou ‘Beautiful Countryside’ Basketball League in Guizhou, China, in 2023. Partial least squares structural equation modelling was employed to assess both the measurement and structural models in the study. Findings/results: The results revealed significant positive direct effects of ATT, ETQ, SAT, PBC and SN on RI. Furthermore, ETQ indirectly influences RI through SAT, highlighting SAT as a key mediator in this relationship. The extended theory of planned behaviour (ETPB), which included ETQ and SAT as newly integrated variables, provided a stronger framework for understanding the heightened influence of ETQ on RI. Practical implications: This study enhances the theory of planned behaviour model by integrating ETQ and SAT, offering valuable insights for extending the ETPB theory. While this contribution is significant, it also presents certain limitations. Originality/value: This article addresses a crucial gap by exploring how enhancing ETQ can directly improve tourist SAT and boost RI. It provides fresh insights into optimising event experiences, which is essential for sustainable tourism development and repeat visitor engagement.

Introduction: As a way to promote active and healthy lifestyle, many sports events were organized in Malaysia. However, despite many sporting events organized, it is hard to found studies conducted looking into the impact of the national higher education sport event hosting to the perceptions of economic impact. It is important to look into this area, as without any data, we will be blind of whether the hosting will give positive or negative impacts, or if rather it is positive, is there any other ways for it to be improved. This study aim to find out the impact of a national sports event hosting namely Sukan Institusi Pengajian Tinggi (SUKIPT) or Higher Education Sports on economic sectors in Muallim District, Malaysia. Methods: Questionnaires were used to gain the data among Muallim residents. 150 peoples that involved in foods/restaurant, accommodations, food delivery services, transportation and retails were recruited as respondents. They were given questionnaires on their perception of the economic impacts on their businesses. Descriptive statistics were used to gain mean and standard deviation while Analysis of Variances were used to compare the economic impacts between sectors. Results and discussion: Results showed that this event has increased the product and services demand that then contributed to more sales especially in food/restaurant sectors. We also found the transportation sectors to be the least benefit sectors that should be related to easiness or difficulties for them to get the public transport. Conclusions: The findings of this study can be referred by the authorities especially government generally, and municipality and universities specifically for the planning of next events to be organized in order to enhance socioeconomic values and promote active and healthy lifestyle in all parts in the country.

HRMARS is well established journal publisher based in Pakistan. It is publishing prominent journals in social sciences since 2011.