Erna Maulina

This study aims to implement a social media marketing plan as a strategic effort to increase sales at Mee Gallery Wedding Sukabumi. The research adopts a descriptive qualitative approach with data collected through interviews, observations, and documentation. The project was carried out over a period of three months and refers to Barker's eight stages of social media marketing strategy, namely: listening, goal setting, defining strategy, identifying the target market, selecting tools, selecting platforms and channels, implementation, and monitoring. The implementation results show a 100% increase in the number of followers, a 26,600% growth in audience engagement, and a significant rise in the number of messages from potential customers via WhatsApp. The average monthly sales also increased to 2 to 5 clients, resulting in a total sales growth of 35.32% compared to the previous period. In addition to its impact on sales, the strategy contributed to strengthening brand identity, enhancing audience engagement, and improving the internal workflow of the digital marketing team. In conclusion, a well-structured and consistently executed social media marketing strategy has proven to be a relevant and effective solution in supporting the success of Mee Gallery Wedding Sukabumi in increasing sales in the digital era.

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran Islam terhadap keputusan menabung di Bank BJB Syariah, khususnya melalui layanan Digital Onboarding. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi berganda, melibatkan 123 responden yang membuka tabungan melalui layanan tersebut. Hasil penelitian menunjukkan bahwa variabel price, promotion, people, dan process memiliki pengaruh signifikan terhadap keputusan menabung, sedangkan variabel product, place, physical evidence, promise, dan patience tidak berpengaruh signifikan secara individu. Secara keseluruhan, seluruh variabel memberikan kontribusi sebesar 76,2% terhadap keputusan menabung, menegaskan pentingnya strategi pemasaran syariah dalam menarik dan mempertahankan nasabah. Rekomendasi untuk Bank BJB Syariah mencakup inovasi layanan, transparansi biaya, program loyalitas, dan peningkatan aksesibilitas layanan digital.

This study uses bibliometric analysis to investigate the complex connections between strategic innovation and emerging market. In this dynamic subject, it highlights prospective future research directions and indicates important obstacles and emerging trends. A carefully selected group of 5,467 research papers is extracted from the vast Scopus database using a custom search phrase that is intended to highlight strategic innovation and emerging markets. After a rigorous manual screening procedure that follows the PRISMA protocol, 496 studies are carefully chosen for in-depth bibliometric analysis. This study uses scientific mapping tools to visually display the complex interactions and interconnections among diverse research streams in addition to analyzing the performance of these This study uses bibliometric analysis to investigate the complex connections between strategic innovation and emerging market. In this dynamic subject, it highlights prospective future research directions and indicates important obstacles and emerging trends. A carefully selected group of 5,467 research papers is extracted from the vast Scopus database using a custom search phrase that is intended to highlight strategic innovation and emerging markets. After a rigorous manual screening procedure that follows the PRISMA protocol, 496 studies are carefully chosen for in-depth bibliometric analysis. This study uses scientific mapping tools to visually display the complex interactions and interconnections among diverse research streams in addition to analyzing the performance of these selected publications. The results highlight how important it is for firms to be ambidextrous in order to effectively handle the variety of difficulties and new opportunities that growing markets bring. The capacity to simultaneously investigate novel ideas and make use of current resources becomes essential in this dynamic environment in order to ensure long-term success. This study effectively synthesizes previous material by offering a unique viewpoint on the complex links between strategic innovation and emerging markets. It provides insightful information that advances our knowledge of how companies can successfully negotiate the challenging terrain of emerging markets and adopt strategic innovation in order to prosper in this revolutionary climate.

Entrepreneurial Finance Governance on SMEs: A Bibliometric Co-Authorship Analysis

Although previous studies have offered comprehensive overviews of consumer behavior or sustainable fashion, research specifically focusing on Muslim fashion is relatively limited. In response to the leading concern of sustainability within the global fashion industry, our study is motivated by a unique focus on the evolving landscape of Muslim fashion, aiming to unravel the complex dynamics that define sustainable consumer behavior within this distinctive context. The knowledge structure, evolution, and research trends in this field using bibliometric analysis provide insights for both academics and practitioners. Using the Biblioshiny and VOSviewer tools, 90 articles from the years 2015 to 2023 will be examined as part of the methodology. This method reveals notable writers, publications, and important statistical elements, such as trends in publication and citation. In order to provide a comprehensive picture of the research landscape, the study also uses scientific mapping techniques like co-citation analysis, co-occurrence analysis, bibliographic coupling, and enrichment bibliometrics. The findings provide recommendations for future research directions and shed light on the current state of research in sustainable consumer behavior within the context of Muslim fashion. This study makes a contribution by synthesizing previous research and offering a distinctive viewpoint on sustainable consumer behavior in the Muslim fashion community.

Objective: This research was conducted to measure how the adoption of accounting information systems affects startups. The researchers used perceived usefulness, perceved ease of use and added percected strategic value factors to the technology acceptance model, whether these factors could predict related intentions to adopt technology in the context of the startup company. Method: The approach used in this research uses a quantitative approach, while for the analysis of research data, researchers use SEM-PLS. The survey respondent was a company with a sample size of 109. The data is collected using random probability sampling. Perceived usefulness, perceived ease of use and perceved strategic value have a significant positive impact on the adoption of accounting information systems. Result: Bekasi, Indonesia. This can negatively affect the generalization of results. Furthermore, the study focuses entirely on the user perspective of the company, while the researchers have not yet looked at this issue from the service provider’s perspective. Therefore, future research should look at such challenges from a service provider’s perspective. As well, the researchers also believe that many other important factors are related to the company’s behavior in determining the use of technology as a strategic step. Conclusion: This study can provide contributions related to the determining factors for the company in planning to adopt technology. Therefore, the study has successfully formulated important aspects of perceived strategic value as a factor proposed in the technology acceptance model. It also helps provide practical guidance for companies in considering and predicting whether to adopt a technology.

The purpose of this study is to review and synthesize corporate entrepreneurship (CE) related studies using the referencing of their historical principles, and the construction of a new knowledge scheme to represent the current focus of research. This is to provide an integration guideline, which contributes to the comprehension of the current situation of CE and organizational learning (OL). This study was based on Escobar-Sierra, Valencia-DeLara, and Vera-Acevedo (2018) who contribute mapping of the research on CE studies, and Brandi and Thomassen (2020) who conceptualize the integration of CE and OL. The search result found 52 articles between 1996 to 2021 that focused on CE and OL. In the context of this study, the concurrency of the terms found in the topic of various scientific articles indexed by Scopus was analyzed using the VOSviewer software. Radically innovations through exploration and exploration are considered fulfilled through the creation of new companies to achieve ambidexterity. New companies by implementing digital platforms that provide process improvement that can open up conversion opportunities for motivation in the absorption of CE in product innovation.

Some of the problems faced by lecturers in higher education are the lack of time for research because of teaching. Another problem is: a career as a lecturer is an endpoint or basis for a career elsewhere? The question is that the position of lecturer or being a Professor is still something interesting, prestigious, or not? Padjadjaran University is the number 6 Best University in Indonesia in QS World version in 2018. The number of lectuJrers is 1780 Lecturers. The purpose of this research is to find out Employee Empowerment, Psychological Contract and Employee Engagement at Padjadjaran University. The unit of analysis is 65 Permanent Lecturers at Padjadjaran University. The results of this study found that the effect of Employee Empowerment, Psycological Contract on Employee Engagement was only 15%. This indicates that the Padjadjaran University Lecturer does not yet have a strong Empowerment and Psychological Contract to produce a strong attachment to the University.