Manir Bachaka Musa
Current Organizations / Institutes
The organizations/institutes from the scholar's latest article
Research Subjects
Research Interests
Manir Bachaka Musa has a total of 3 co-authors. Here are the top co-authors by number of shared publications:
- Abdullah Al Noman Patowary
International Business Management, Sichuan University, China
1 shared publication - Rashid Abbas
Department of Business Administration, Capital University of Science and Technology, Islamabad, Pakistan
1 shared publication - Rizwan Karim
Master in Business Administration, Management Sciences, Karakoram International University Gilgit, Baltistan, Pakistan
1 shared publication
Latest Publications
- Open Access
- 1 November 2024
- Published by AMO Publisher in European Journal of Theoretical and Applied Sciences
- Vol. 2 (6) , 755-766
Advanced Customer Insights and Data Security in CRM: Strategic Analytics for Enhancing Loyalty
In today's data-driven competitive marketplace, customer relationship management has grown from mere support to sales into a strategic prop that helps in the nurturing of customer loyalty, improvement of satisfaction, and attainment of growth in a sustainable manner. This paper describes how the extended role of CRM on advanced techniques for the acquisition segmentation and analytics of customer data enables a business to identify or engage high-value customer segments through clustering, classification, and hybrid models. These capabilities empower the companies to provide predictive and personalized customer interactions. Another significant focus of the research study is data security for CRM systems, which involves centralized encrypted storage, role-based access control, and multi-factor authentication to keep customer information safe and compliant with regulatory requirements such as GDPR and CCPA. Coupled with artificial intelligence and predictive analytics, the role of CRM has become so advanced that it can facilitate real-time data analysis for proactive decision-making, further enhancing customer satisfaction and loyalty. The findings have shown that a unified CRM framework, which balances actionable insights with robust security protocols, is integral to trust, competitive advantage, and long-term growth for any organization in this heightened environment of data privacy awareness.
- 1 November 2024
- Published by AMO Publisher in European Journal of Theoretical and Applied Sciences
- Vol. 2 (6) , 755-766
Open AccessAdvanced Customer Insights and Data Security in CRM: Strategic Analytics for Enhancing Loyalty
In today's data-driven competitive marketplace, customer relationship management has grown from mere support to sales into a strategic prop that helps in the nurturing of customer loyalty, improvement of satisfaction, and attainment of growth in a sustainable manner. This paper describes how the extended role of CRM on advanced techniques for the acquisition segmentation and analytics of customer data enables a business to identify or engage high-value customer segments through clustering, classification, and hybrid models. These capabilities empower the companies to provide predictive and personalized customer interactions. Another significant focus of the research study is data security for CRM systems, which involves centralized encrypted storage, role-based access control, and multi-factor authentication to keep customer information safe and compliant with regulatory requirements such as GDPR and CCPA. Coupled with artificial intelligence and predictive analytics, the role of CRM has become so advanced that it can facilitate real-time data analysis for proactive decision-making, further enhancing customer satisfaction and loyalty. The findings have shown that a unified CRM framework, which balances actionable insights with robust security protocols, is integral to trust, competitive advantage, and long-term growth for any organization in this heightened environment of data privacy awareness.